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Snapchat

snapchat.com
🏆Rank #122 🏷 Entertainment 🇺🇸United States

Snapchat uses Amazon SES as their primary email service provider. They rank #122 in the Tranco list of most-popular domains. Email goes out from 3 different subdomains. Their email authentication setup is solid (score 92/100).

Transactional ESPAmazon SES
Total observations9
Active days8
Avg per active day1.1
Last activity📬 Active · 4 days ago
Cadence~every 2 weeks
Compare Snapchat with another brand:

Email setup 92/100

Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.

Strong email setup
Authentication is in good shape — SPF, DKIM, and DMARC enforcement all configured.
92/100
SPF
pass
DKIM
pass
DMARC
pass (reject)
BIMI
verified VMC
Unsubscribe
standard
SPF lookups 5/10

SPF / DKIM / DMARC above reflect the last 2 emails we've observed. DMARC policy is read live from DNS.

Authentication

DMARC reports sent to snapchat.com. Policy p=reject means receivers actively block or quarantine spoofed mail.

SPF alignment: all 8 observed emails use a return-path aligned with snapchat.com (mail.email.snapchat.com, mail.notification.snapchat.com, mail.verify.snapchat.com). SPF authenticates the visible From — supports DMARC directly.

DKIM alignment: all 8 observed emails sign with a domain aligned with snapchat.com (email.snapchat.com, notification.snapchat.com, verify.snapchat.com). DKIM authenticates the visible From — supports DMARC directly.

Transport & deliverability

Delivery: fast — 100% of emails in the last 7 days arrive in under 10 seconds (across 2 sends).

Other ESPs detected

Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).

None — only the primary ESP(s) shown above

Confirmed senders

ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.

Amazon SES ✓ confirmed

Other SPF authorizations

ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.

Google Workspace Salesforce MC

Probed: snapchat.com, mail.notification.snapchat.com, mail.email.snapchat.com, mail.verify.snapchat.com, email.snapchat.com, notification.snapchat.com, verify.snapchat.com

Where emails landed (Gmail)

Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.

FolderCountShare
inbox 8 100.0%

Where emails landed (Outlook)

Placement observed in Outlook / Microsoft 365 mailboxes. Focused Inbox splits mail into two tabs, "Focused" (inbox) and "Other", plus Junk. 100% reached the Focused inbox across 1 observed email.

Focused 100% (1) Junk 0% (0)

Placement by ESP

Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.

ESP Emails Placement Inbox % Tabs % Spam %
Amazon SES 7
100.0% 0.0% 0.0%

ESP activity over time

May 8 – Jun 26, 2026 · 7 days with sends

Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.

2 0 Amazon SES: 1 (2026-05-08)1Amazon SES: 1 (2026-05-30)1Amazon SES: 2 (2026-06-02)2Amazon SES: 1 (2026-06-04)1Amazon SES: 1 (2026-06-05)1Amazon SES: 1 (2026-06-12)1Amazon SES: 1 (2026-06-26)105/0805/1305/1805/2305/2806/0206/0706/1206/1706/2206/26
Amazon SES

Similar brands using Amazon SES

Sending IPs

IP addresses snapchat.com has been observed sending from, and where their mail landed in Gmail.

IPHostnameObsPlacementReputation
24.110.90.121 i90-121.smtp-out.amazonses.com 2 1 Check →
216.221.169.35 g169-35.smtp-out.amazonses.com 2 Check →
23.251.231.9 e231-9.smtp-out.amazonses.com 1 Check →
216.221.168.179 g168-179.smtp-out.amazonses.com 1 Check →
24.110.89.228 i89-228.smtp-out.amazonses.com 1 Check →
24.110.89.172 i89-172.smtp-out.amazonses.com 1 Check →
54.240.127.155 unknown 1 Check →

Sending domains

DomainESPs detectedDelivery (7d)
email.snapchat.comAmazon SES 6
notification.snapchat.comAmazon SES 2
verify.snapchat.comAmazon SES 1