Smsup uses HubSpot for marketing email and Salesforce CRM for transactional/notifications. Their email authentication setup is good (score 65/100). Missing: DMARC enforcement.
Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.
SPF / DKIM / DMARC above reflect the last 1 email we've observed. DMARC policy is read live from DNS.
DMARC reports sent to dmarcly.com. Policy
p=none is monitor-only — receivers won't act on spoofing yet.
SPF alignment: 67% of observed emails use an aligned return-path (6148554t.smsup.es); the rest use third-party paths (jjzf9pfvync5erc4.fy6y1s6.gd-1vb5wuau.gbr122.bnc.salesforce.com) where DMARC has to rely on DKIM alignment.
DKIM alignment: all 2 observed emails sign with a domain aligned with smsup.es (6148554t.smsup.es, smsup.es). DKIM authenticates the visible From — supports DMARC directly.
Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).
None — only the primary ESP(s) shown aboveESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.
ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.
Probed: smsup.es, 6148554t.smsup.es, jjzf9pfvync5erc4.fy6y1s6.gd-1vb5wuau.gbr122.bnc.salesforce.com
Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.
| Folder | Count | Share |
|---|---|---|
| inbox | 3 | 100.0% |
Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.
| ESP | Emails | Placement | Inbox % | Tabs % | Spam % |
|---|---|---|---|---|---|
| HubSpot | 2 | 100.0% | 0.0% | 0.0% | |
| Salesforce CRM | 1 | 100.0% | 0.0% | 0.0% |
Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.
IP addresses smsup.es has been observed sending from, and where their mail landed in Gmail.
| IP | Hostname | Obs | Reputation |
|---|---|---|---|
| 3.210.190.176 | bcg3cy.6148554t.smsup.es |
2 | Check → |
Per-IP inbox / promotions / spam is being collected and will appear here as new emails are observed.
| Domain | ESPs detected | Delivery (7d) |
|---|---|---|
smsup.es | HubSpot 2 Salesforce CRM 1 |