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Smart And Final

smart-and-final.com
🏆Rank N/A 🏷 Retail 🇺🇸United States

Smart And Final uses SendGrid as their primary email service provider. Their email authentication setup is good (score 80/100).

Transactional ESPSendGrid
Total observations3
Active days2
Avg per active day1.5
Last activity📬 Active · 2 days ago
Cadence~weekly

Other technologies

Non-ESP tools detected in this brand's emails. Independent of who sends — a brand can use any combination.

HTML builder Beefree SDK
Compare Smart And Final with another brand:

Email setup 80/100

Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.

Solid setup, room to improve
Most authentication signals are present. A couple of pieces would tighten things up.
80/100
SPF
pass
DKIM
pass
DMARC
pass (quarantine)
BIMI
none
Unsubscribe
one-click
SPF lookups 1/10

SPF / DKIM / DMARC above reflect the last 2 emails we've observed. DMARC policy is read live from DNS.

Authentication

DMARC enforced with p=quarantine — receivers actively reject or quarantine spoofed mail. No aggregate reporting destination configured.

SPF alignment: all 3 observed emails use a return-path aligned with smart-and-final.com (em1026.smart-and-final.com). SPF authenticates the visible From — supports DMARC directly.

DKIM alignment: all 3 observed emails sign with a domain aligned with smart-and-final.com (smart-and-final.com). DKIM authenticates the visible From — supports DMARC directly.

Other ESPs detected

Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).

None — only the primary ESP(s) shown above

Confirmed senders

ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.

SendGrid ✓ confirmed

Other SPF authorizations

No additional ESPs authorized in the brand's SPF beyond the confirmed senders above.

Probed: smart-and-final.com, em1026.smart-and-final.com, ptr6993.smart-and-final.com

Where emails landed (Gmail)

Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.

FolderCountShare
inbox 3 100.0%

Placement by ESP

Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.

ESP Emails Placement Inbox % Tabs % Spam %
SendGrid 3
100.0% 0.0% 0.0%

ESP activity over time

Jun 20 – Jun 29, 2026 · 2 days with sends

Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.

2 0 SendGrid: 2 (2026-06-20)2SendGrid: 1 (2026-06-29)106/2006/2106/2206/2306/2406/2506/2606/2706/2806/29
SendGrid

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Sending IPs

IP addresses smart-and-final.com has been observed sending from, and where their mail landed in Gmail.

IPHostnameObsPlacementReputation
134.128.112.125 o69.ptr6993.smart-and-final.com 3 3 Check →

Sending domains

DomainESPs detectedDelivery (7d)
smart-and-final.comSendGrid 3