Showpo uses Klaviyo — ESP Tracker

Showpo uses Klaviyo as their primary email service provider. Their email authentication setup is solid (score 85/100).

Marketing ESP

Klaviyo

Total observations5

Active days1

Avg per active day5.0

Last activity⏸ Slowing · 2 weeks ago

Cadenceone-off

Interested in using Klaviyo?

Learn about the pros and cons at .

Read the review →

Compare Showpo with another brand:

Email setup 85/100

Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.

✓

Strong email setup

Authentication is in good shape — SPF, DKIM, and DMARC enforcement all configured.

85/100

SPF

pass

DKIM

pass

DMARC

pass (reject)

BIMI

none

Unsubscribe

one-click

SPF lookups 1/10

Authentication

DMARC reports sent to DMARC Analyzer (Mimecast). Policy p=reject means receivers actively block or quarantine spoofed mail.

DKIM alignment: all 5 observed emails sign with a domain aligned with showpo.com.au (showpo.com.au). DKIM authenticates the visible From — supports DMARC directly.

Other ESPs detected

Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).

None — only the primary ESP(s) shown above

Confirmed senders

ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.

Klaviyo ✓ confirmed

Other SPF authorizations

No additional ESPs authorized in the brand's SPF beyond the confirmed senders above.

Probed: showpo.com.au, hey.showpo.com.au

Where emails landed (Gmail)

Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.

Folder	Count	Share
promotions	3	100.0%

Placement by ESP

Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.

ESP	Emails	Placement	Inbox %	Tabs %	Spam %
Klaviyo	3		0.0%	100.0%	0.0%

ESP activity over time

Jun 15 – Jun 15, 2026 · 1 day with sends

Last 30d Last 90d

By ESP By inbox/spam

Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.

Klaviyo

Similar brands using Klaviyo

Sending IPs

IP addresses showpo.com.au has been observed sending from, and where their mail landed in Gmail.

IP	Hostname	Obs	Reputation
170.203.25.23	`kl-203-25-23.hey.showpo.com.au`	5	Check →

Per-IP inbox / promotions / spam is being collected and will appear here as new emails are observed.

Sending domains

Domain	ESPs detected	Delivery (7d)
`hey.showpo.com.au`	Klaviyo 5