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Service Now

service-now.com
🏆Rank #1,168 🏷 SaaS 🇺🇸United States ✓ Inbox 100%

Service Now uses HubSpot as their primary email service provider. They rank #1,168 in the Tranco list of most-popular domains. Their email authentication setup is good (score 77/100).

Marketing ESPHubSpot
Total observations13
Active days6
Avg per active day2.2
Last activity⏸ Slowing · 4 weeks ago
Cadence~every 3 days
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Email setup 77/100

Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.

Solid setup, room to improve
Most authentication signals are present. A couple of pieces would tighten things up.
77/100
SPF
pass
DKIM
pass
DMARC
pass (reject)
BIMI
none
Unsubscribe
standard
SPF lookups 1/10
Authentication

DMARC reports sent to DMARC Analyzer (Mimecast). Policy p=reject means receivers actively block or quarantine spoofed mail.

DKIM alignment: all 13 observed emails sign with a domain aligned with service-now.com (service-now.com). DKIM authenticates the visible From — supports DMARC directly.

Other ESPs detected

Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).

None — only the primary ESP(s) shown above

Confirmed senders

ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.

HubSpot observed

"Observed" pills mean we detected emails from these ESPs, but they don't appear in any SPF record we probed. They may still be properly authorized — sending infrastructure can live on subdomains we haven't seen yet, or use IP-listing instead of include: directives.

Other SPF authorizations

No additional ESPs authorized in the brand's SPF beyond the confirmed senders above.

Probed: service-now.com, outbound22.service-now.com, outbound24.service-now.com, outbound23.service-now.com, outbound21.service-now.com

Where emails landed (Gmail)

Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.

FolderCountShare
inbox 13 100.0%

Placement by ESP

Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.

ESP Emails Placement Inbox % Tabs % Spam %
HubSpot 13
100.0% 0.0% 0.0%

ESP activity over time

Jun 3 – Jun 4, 2026 · 2 days with sends

Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.

6 0 HubSpot: 6 (2026-06-03)6HubSpot: 1 (2026-06-04)106/0306/04
HubSpot

Similar brands using HubSpot

Sending IPs

IP addresses service-now.com has been observed sending from, and where their mail landed in Gmail.

IPHostnameObsReputation
149.96.6.7 outbound24.service-now.com 6 Check →
149.96.6.3 outbound22.service-now.com 3 Check →
149.96.6.6 outbound23.service-now.com 2 Check →
149.96.6.2 outbound21.service-now.com 2 Check →

Per-IP inbox / promotions / spam is being collected and will appear here as new emails are observed.

Sending domains

DomainESPs detectedDelivery (7d)
service-now.comHubSpot 13