Selfridges uses Salesforce MC (marketing) + Salesforce CRM (transactional)

Selfridges uses Salesforce MC for marketing email and Salesforce CRM for transactional/notifications. They rank #17,923 in the Tranco list of most-popular domains. Email goes out from 2 different subdomains. Their email authentication setup is incomplete (score 50/100). Missing: DMARC enforcement.

Marketing ESP

Salesforce MC

Transactional ESP

Salesforce CRM

Total observations6

Active days4

Avg per active day1.5

Last activity📬 Active · 5 days ago

Cadence~weekly

Compare Selfridges with another brand:

Email setup 50/100

Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.

⚠

Setup has gaps

Some authentication is missing or weak — receivers may give less benefit of the doubt.

50/100

SPF

pass

DKIM

pass

DMARC

multiple records

BIMI

none

Unsubscribe

one-click

SPF lookups 5/10

SPF / DKIM / DMARC above reflect the last 1 email we've observed. DMARC policy is read live from DNS.

Authentication

Multiple DMARC records published — receivers apply no DMARC at all (RFC 7489). The domain is effectively unprotected until the duplicate record is removed.

SPF alignment: 67% of observed emails use an aligned return-path (bounce.mail.selfridges.com); the rest use third-party paths (t81pc3t4yfe8xcnp.3wu76uc7awzczkdz.11mq1zt.0y-2ih0ruas.gbr64.bnc.salesforce.com) where DMARC has to rely on DKIM alignment.

DKIM alignment: all 6 observed emails sign with a domain aligned with selfridges.com (mail.selfridges.com, selfridges.com). DKIM authenticates the visible From — supports DMARC directly.

Other ESPs detected

Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).

None — only the primary ESP(s) shown above

Confirmed senders

ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.

Salesforce MC ✓ confirmed

Other SPF authorizations

ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.

SendGrid

Probed: selfridges.com, t81pc3t4yfe8xcnp.3wu76uc7awzczkdz.11mq1zt.0y-2ih0ruas.gbr64.bnc.salesforce.com, bounce.mail.selfridges.com, mail.selfridges.com

Where emails landed (Gmail)

Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.

Folder	Count	Share
inbox	6	100.0%

Placement by ESP

Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.

ESP	Emails	Placement	Inbox %	Tabs %	Spam %
Salesforce MC	4		100.0%	0.0%	0.0%
Salesforce CRM	2		100.0%	0.0%	0.0%

ESP activity over time

Jun 9 – Jun 25, 2026 · 4 days with sends

Last 30d Last 90d

By ESP By inbox/spam

Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.