Ryanair uses Adobe Campaign for marketing email and Amazon SES for transactional/notifications. They rank #928 in the Tranco list of most-popular domains. Email goes out from 3 different subdomains. Their email authentication setup is solid (score 100/100).
Amazon SESNon-ESP tools detected in this brand's emails. Independent of who sends — a brand can use any combination.
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Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.
SPF / DKIM / DMARC above reflect the last 10 emails we've observed. DMARC policy is read live from DNS.
DMARC reports sent to vali.email. Policy
p=reject means receivers actively block or quarantine spoofed mail.
SPF alignment: 61% of observed emails use an aligned return-path (marketing.ryanairemail.com); the rest use third-party paths (eu-west-1.amazonses.com) where DMARC has to rely on DKIM alignment.
DKIM alignment: all 49 observed emails sign with a domain aligned with ryanair.com (marketing.ryanairemail.com, service.ryanairemail.com, ryanair.com). DKIM authenticates the visible From — supports DMARC directly.
VMC issued by: valimail.
TLS: 11% TLS 1.3, 89% TLS 1.2 (across 18 sends).
Delivery: fast — 100% of emails in the last 7 days arrive in under 10 seconds (across 7 sends).
Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).
None — only the primary ESP(s) shown aboveESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.
No additional ESPs authorized in the brand's SPF beyond the confirmed senders above.
Probed: ryanair.com, marketing.ryanairemail.com, eu-west-1.amazonses.com, service.ryanairemail.com
Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.
| Folder | Count | Share |
|---|---|---|
| inbox | 40 | 72.7% |
| promotions | 14 | 25.5% |
| spam | 1 | 1.8% |
Placement observed in Outlook / Microsoft 365 mailboxes. Focused Inbox splits mail into two tabs, "Focused" (inbox) and "Other", plus Junk. 100% reached the Focused inbox across 1 observed email.
Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.
| ESP | Emails | Placement | Inbox % | Tabs % | Spam % |
|---|---|---|---|---|---|
| Adobe Campaign | 47 | 68.1% | 29.8% | 2.1% | |
| Amazon SES | 7 | 100.0% | 0.0% | 0.0% |
Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.
IP addresses ryanair.com has been observed sending from, and where their mail landed in Gmail.
| Domain | ESPs detected | Delivery (7d) |
|---|---|---|
marketing.ryanairemail.com | Adobe Campaign 39 | |
service.ryanairemail.com | Adobe Campaign 11 | |
ryanair.com | Amazon SES 7 |