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Returnpath

returnpath.com
🌐Web popularity #210,740

Returnpath uses Marketo as their primary email service provider. They're the #210,740 most-visited website overall, per Tranco (a web-popularity measure, not an email one). Their email authentication setup is good (score 77/100).

Marketing ESPMarketo
Total observations1
Active days1
Avg per active day1.0
Last activity💤 Dormant · 94 months ago
Cadenceone-off
Compare Returnpath with another brand:

Email setup 77/100

Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.

Solid setup, room to improve
Most authentication signals are present. A couple of pieces would tighten things up.
77/100
SPF
pass
DKIM
pass
DMARC
pass (reject)
BIMI
none
Unsubscribe
standard
SPF lookups 8/10

SPF / DKIM / DMARC above reflect the last 1 email we've observed. DMARC policy is read live from DNS.

Authentication

DMARC reports sent to Validity (250ok). Policy p=reject means receivers actively block or quarantine spoofed mail.

SPF alignment: all 1 observed email use a return-path aligned with returnpath.com (contact.returnpath.com). SPF authenticates the visible From — supports DMARC directly.

DKIM alignment: all 1 observed email sign with a domain aligned with returnpath.com (returnpath.com). DKIM authenticates the visible From — supports DMARC directly.

Other ESPs detected

Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).

None — only the primary ESP(s) shown above

Confirmed senders

ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.

Marketo ✓ confirmed

Other SPF authorizations

ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.

Google Workspace Mandrill SendGrid

Probed: returnpath.com, contact.returnpath.com

Where emails landed (Gmail)

Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.

FolderCountShare
inbox 1 100.0%

Placement by ESP

Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.

ESP Emails Placement Inbox % Tabs % Spam %
Marketo 1
100.0% 0.0% 0.0%

ESP activity over time

Oct 1 – Oct 1, 2018 · 1 day with sends

Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.

1 0 Marketo: 1 (2018-10-01)110/01
Marketo

Similar brands using Marketo

Sending IPs

IP addresses returnpath.com has been observed sending from, and where their mail landed in Gmail.

IPHostnameObsPlacementReputation
192.28.144.45 contact.returnpath.com 1 1 Check →

Sending domains

DomainESPs detectedDelivery (7d)
returnpath.comMarketo 1