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Perplexity

perplexity.ai
🏆Rank #1,046 🏷 SaaS 🇺🇸United States ✓ Inbox 89%

Perplexity uses Loops for marketing email and Amazon SES for transactional/notifications. They rank #1,046 in the Tranco list of most-popular domains. Email goes out from 2 different subdomains. Their email authentication setup is solid (score 95/100). We've recorded 1 ESP change since first observing this brand.

Marketing ESPLoops
Transactional ESPAmazon SES
Total observations29
Active days15
Avg per active day1.9
Last activity⏸ Slowing · 2 weeks ago
Cadence~monthly
Compare Perplexity with another brand:

Email setup 95/100

Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.

Strong email setup
Authentication is in good shape — SPF, DKIM, and DMARC enforcement all configured.
95/100
SPF
pass
DKIM
pass
DMARC
pass (quarantine)
BIMI
verified VMC
Unsubscribe
one-click
SPF lookups 10/10
Authentication

DMARC reports sent to perplexity.ai. Policy p=quarantine means receivers actively block or quarantine spoofed mail.

SPF alignment: all 22 observed emails use a return-path aligned with perplexity.ai (envelope.mail.perplexity.ai, bounce.perplexity.ai). SPF authenticates the visible From — supports DMARC directly.

DKIM alignment: all 16 observed emails sign with a domain aligned with perplexity.ai (mail.perplexity.ai). DKIM authenticates the visible From — supports DMARC directly.

Brand visibility

VMC issued by: digicert.

Transport & deliverability

TLS: 71% TLS 1.3, 29% TLS 1.2 (across 7 sends).

Other ESPs detected

Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).

None — only the primary ESP(s) shown above

Confirmed senders

ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.

Amazon SES ✓ confirmed Loops ✓ via Amazon SES

Other SPF authorizations

ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.

Google Workspace Mailgun SendGrid

Probed: perplexity.ai, envelope.mail.perplexity.ai, bounce.perplexity.ai, mail.perplexity.ai

Where emails landed (Gmail)

Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.

FolderCountShare
inbox 25 89.3%
promotions 3 10.7%

Where emails landed (Outlook)

Placement observed in Outlook / Microsoft 365 mailboxes. Focused Inbox splits mail into two tabs, "Focused" (inbox) and "Other", plus Junk. 0% reached the Focused inbox across 1 observed email.

Focused 0% (0) Other 100% (1) Junk 0% (0)

Placement by ESP

Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.

ESP Emails Placement Inbox % Tabs % Spam %
Amazon SES 14
100.0% 0.0% 0.0%
Loops 8
100.0% 0.0% 0.0%

ESP activity over time

Apr 1, 2025 – Jun 1, 2026 · 3 months with sends

Monthly observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.

19 0 Amazon SES: 1 (2025-04)1Amazon SES: 15 (2026-05)Loops: 4 (2026-05)19Amazon SES: 4 (2026-06)Loops: 5 (2026-06)9Apr '25Jun '25Aug '25Oct '25Dec '25Feb '26Apr '26Jun '26
Amazon SES Loops

Similar brands using Loops

Sending IPs

IP addresses perplexity.ai has been observed sending from, and where their mail landed in Gmail.

IPHostnameObsReputation
24.110.89.109 i89-109.smtp-out.amazonses.com 8 Check →
23.251.229.168 e229-168.smtp-out.amazonses.com 7 Check →
216.221.169.107 g169-107.smtp-out.amazonses.com 6 Check →
54.240.39.204 a39-204.smtp-out.amazonses.com 3 Check →
76.223.139.17 c139-17.smtp-out.amazonses.com 3 Check →
54.240.42.185 a42-185.smtp-out.amazonses.com 1 Check →

Per-IP inbox / promotions / spam is being collected and will appear here as new emails are observed.

Sending domains

DomainESPs detectedDelivery (7d)
mail.perplexity.aiAmazon SES 19 Loops 9
perplexity.aiAmazon SES 1