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Perplexity

perplexity.ai
🏆Rank #1,046 🏷 SaaS 🇺🇸United States ✓ Inbox 89%

Perplexity uses Loops for marketing email and Amazon SES for transactional/notifications. They rank #1,046 in the Tranco list of most-popular domains. Email goes out from 2 different subdomains. Their email authentication setup is solid (score 95/100). We've recorded 1 ESP change since first observing this brand.

Marketing ESPLoops
Transactional ESPAmazon SES
Total observations29
Active days15
Avg per active day1.9
Last activity⏸ Slowing · 2 weeks ago
Cadence~monthly
Compare Perplexity with another brand:

Email setup 95/100

Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.

Strong email setup
Authentication is in good shape — SPF, DKIM, and DMARC enforcement all configured.
95/100
SPF
pass
DKIM
pass
DMARC
pass (quarantine)
BIMI
verified VMC
Unsubscribe
one-click
SPF lookups 10/10
Authentication

DMARC reports sent to perplexity.ai. Policy p=quarantine means receivers actively block or quarantine spoofed mail.

SPF alignment: all 22 observed emails use a return-path aligned with perplexity.ai (envelope.mail.perplexity.ai, bounce.perplexity.ai). SPF authenticates the visible From — supports DMARC directly.

DKIM alignment: all 16 observed emails sign with a domain aligned with perplexity.ai (mail.perplexity.ai). DKIM authenticates the visible From — supports DMARC directly.

Brand visibility

VMC issued by: digicert.

Transport & deliverability

TLS: 71% TLS 1.3, 29% TLS 1.2 (across 7 sends).

Other ESPs detected

Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).

None — only the primary ESP(s) shown above

Confirmed senders

ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.

Amazon SES ✓ confirmed Loops ✓ via Amazon SES

Other SPF authorizations

ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.

Google Workspace Mailgun SendGrid

Probed: perplexity.ai, envelope.mail.perplexity.ai, bounce.perplexity.ai, mail.perplexity.ai

Where emails landed (Gmail)

Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.

FolderCountShare
inbox 25 89.3%
promotions 3 10.7%

Where emails landed (Outlook)

Placement observed in Outlook / Microsoft 365 mailboxes. Focused Inbox splits mail into two tabs, "Focused" (inbox) and "Other", plus Junk. 0% reached the Focused inbox across 1 observed email.

Focused 0% (0) Other 100% (1) Junk 0% (0)

Placement by ESP

Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.

ESP Emails Placement Inbox % Tabs % Spam %
Amazon SES 14
100.0% 0.0% 0.0%
Loops 8
100.0% 0.0% 0.0%

ESP activity over time

May 1 – Jun 15, 2026 · 17 days with sends

Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.

4 0 Amazon SES: 2 (2026-05-01)2Amazon SES: 1 (2026-05-02)1Amazon SES: 1 (2026-05-04)1Amazon SES: 1 (2026-05-05)1Amazon SES: 1 (2026-05-06)1Amazon SES: 1 (2026-05-15)1Loops: 1 (2026-05-16)1Amazon SES: 3 (2026-05-18)3Amazon SES: 2 (2026-05-25)2Amazon SES: 1 (2026-05-28)Loops: 3 (2026-05-28)4Amazon SES: 1 (2026-05-30)1Amazon SES: 1 (2026-05-31)1Loops: 1 (2026-06-09)1Amazon SES: 1 (2026-06-11)Loops: 1 (2026-06-11)2Loops: 1 (2026-06-12)1Amazon SES: 2 (2026-06-14)2Amazon SES: 1 (2026-06-15)Loops: 2 (2026-06-15)305/0105/0605/1105/1605/2105/2605/3106/0506/1006/15
Amazon SES Loops

Similar brands using Loops

Sending IPs

IP addresses perplexity.ai has been observed sending from, and where their mail landed in Gmail.

IPHostnameObsReputation
24.110.89.109 i89-109.smtp-out.amazonses.com 8 Check →
23.251.229.168 e229-168.smtp-out.amazonses.com 7 Check →
216.221.169.107 g169-107.smtp-out.amazonses.com 6 Check →
54.240.39.204 a39-204.smtp-out.amazonses.com 3 Check →
76.223.139.17 c139-17.smtp-out.amazonses.com 3 Check →
54.240.42.185 a42-185.smtp-out.amazonses.com 1 Check →

Per-IP inbox / promotions / spam is being collected and will appear here as new emails are observed.

Sending domains

DomainESPs detectedDelivery (7d)
mail.perplexity.aiAmazon SES 19 Loops 9
perplexity.aiAmazon SES 1