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Pencil

pencil.dev
🏆Rank #111,208 🏷 SaaS 🇺🇸United States

Pencil uses Loops for marketing email and Amazon SES for transactional/notifications. They rank #111,208 in the Tranco list of most-popular domains. Their email authentication setup is good (score 80/100).

Marketing ESPLoops
Transactional ESPAmazon SES
Total observations4
Active days3
Avg per active day1.3
Last activity⏸ Slowing · 4 weeks ago
Cadence~weekly
Compare Pencil with another brand:

Email setup 80/100

Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.

Solid setup, room to improve
Most authentication signals are present. A couple of pieces would tighten things up.
80/100
SPF
pass
DKIM
pass
DMARC
pass (quarantine)
BIMI
none
Unsubscribe
one-click
SPF lookups 3/10
Authentication

DMARC reports sent to onsecureserver.net. Policy p=quarantine means receivers actively block or quarantine spoofed mail.

SPF alignment: all 3 observed emails use a return-path aligned with pencil.dev (envelope.mail.pencil.dev). SPF authenticates the visible From — supports DMARC directly.

DKIM alignment: all 2 observed emails sign with a domain aligned with pencil.dev (mail.pencil.dev). DKIM authenticates the visible From — supports DMARC directly.

Other ESPs detected

Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).

None — only the primary ESP(s) shown above

Confirmed senders

ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.

Amazon SES ✓ confirmed

Other SPF authorizations

ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.

Google Workspace

Probed: pencil.dev, envelope.mail.pencil.dev, mail.pencil.dev

Where emails landed (Gmail)

Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.

FolderCountShare
inbox 1 25.0%
promotions 3 75.0%

Placement by ESP

Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.

ESP Emails Placement Inbox % Tabs % Spam %
Amazon SES 1
0.0% 100.0% 0.0%
Loops 2
0.0% 100.0% 0.0%

ESP activity over time

May 10 – May 31, 2026 · 3 days with sends

Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.

2 0 Amazon SES: 1 (2026-05-10)1Amazon SES: 1 (2026-05-19)1Loops: 2 (2026-05-31)205/1005/1305/1605/1905/2205/2505/2805/31
Amazon SES Loops

Similar brands using Loops

Sending IPs

IP addresses pencil.dev has been observed sending from, and where their mail landed in Gmail.

IPHostnameObsReputation
76.223.139.17 c139-17.smtp-out.amazonses.com 3 Check →
216.221.169.107 g169-107.smtp-out.amazonses.com 1 Check →

Per-IP inbox / promotions / spam is being collected and will appear here as new emails are observed.

Sending domains

DomainESPs detectedDelivery (7d)
mail.pencil.devAmazon SES 2 Loops 2