Patagonia uses Klaviyo as their primary email service provider. They rank #8,075 in the Tranco list of most-popular domains. Email goes out from 2 different subdomains. Their email authentication setup is good (score 83/100). Missing: DMARC enforcement.
Non-ESP tools detected in this brand's emails. Independent of who sends — a brand can use any combination.
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Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.
SPF / DKIM / DMARC above reflect the last 10 emails we've observed. DMARC policy is read live from DNS.
DMARC reports sent to patagonia.com. Policy
p=none is monitor-only — receivers won't act on spoofing yet.
SPF alignment: all 32 observed emails use a return-path aligned with patagonia.com (em.na.patagonia.com, em.emea.patagonia.com). SPF authenticates the visible From — supports DMARC directly.
DKIM alignment: all 30 observed emails sign with a domain aligned with patagonia.com (na.patagonia.com, emea.patagonia.com). DKIM authenticates the visible From — supports DMARC directly.
TLS: modern — 100% TLS 1.3 (across 19 sends).
Delivery: fast — 85% of emails in the last 7 days arrive in under 10 seconds (across 13 sends).
Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).
None — only the primary ESP(s) shown aboveESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.
ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.
Probed: patagonia.com, em.na.patagonia.com, em.emea.patagonia.com, na.patagonia.com, emea.patagonia.com
Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.
| Folder | Count | Share |
|---|---|---|
| inbox | 23 | 65.7% |
| promotions | 12 | 34.3% |
Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.
| ESP | Emails | Placement | Inbox % | Tabs % | Spam % |
|---|---|---|---|---|---|
| Klaviyo | 30 | 70.0% | 30.0% | 0.0% |
Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.
IP addresses patagonia.com has been observed sending from, and where their mail landed in Gmail.
| IP | Hostname | Obs | Placement | Reputation |
|---|---|---|---|---|
| 149.72.84.164 | o1831.em.na.patagonia.com |
12 | 6 | Check → |
| 149.72.84.159 | o1830.em.na.patagonia.com |
8 | 2 | Check → |
| 149.72.77.169 | o1828.em.na.patagonia.com |
7 | — | Check → |
| 149.72.84.189 | o1832.em.na.patagonia.com |
3 | 2 | Check → |
| 168.245.32.155 | o1931.em.emea.patagonia.com |
3 | — | Check → |
| 159.183.112.88 | o1829.em.na.patagonia.com |
2 | 1 | Check → |
| 159.183.97.239 | o1932.em.emea.patagonia.com |
2 | 2 | Check → |
