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Partel

partel.ee
🏆Rank N/A 🏷 Retail 🇪🇪Estonia

Partel uses Amazon SES as their primary email service provider. We've also observed sends via Mailgun. Their email authentication setup is good (score 80/100). Missing: SPF.

Transactional ESPAmazon SES
Total observations8
Active days7
Avg per active day1.1
Last activity📬 Active · 2 days ago
Cadence~weekly
Compare Partel with another brand:

Email setup 80/100

Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.

⚠️ Email setup recently broke. SPF record removed for partel.ee — receivers now see no published record. Detected 2026-06-29.
Solid setup, room to improve
Most authentication signals are present. A couple of pieces would tighten things up.
80/100
SPF
fail
DKIM
pass
DMARC
pass (quarantine)
BIMI
verified VMC
Unsubscribe
one-click
SPF lookups 1/10

SPF / DKIM / DMARC above reflect the last 2 emails we've observed. DMARC policy is read live from DNS.

Authentication

DKIM alignment: observed emails sign with a third-party DKIM key (partel-ee.20251104.gappssmtp.com) — DKIM passes there but doesn't align with partel.ee, so DMARC has to rely on SPF alignment.

Transport & deliverability

Delivery: fast — 100% of emails in the last 7 days arrive in under 10 seconds (across 2 sends).

Other ESPs detected

Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).

Mailgun 3

Where emails landed (Gmail)

Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.

FolderCountShare
inbox 8 100.0%

Placement by ESP

Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.

ESP Emails Placement Inbox % Tabs % Spam %
Amazon SES 5
100.0% 0.0% 0.0%
Mailgun 3
100.0% 0.0% 0.0%

ESP activity over time

May 20 – Jun 29, 2026 · 7 days with sends

Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.

2 0 Amazon SES: 1 (2026-05-20)1Amazon SES: 1 (2026-05-21)1Mailgun: 1 (2026-06-01)1Amazon SES: 1 (2026-06-08)1Mailgun: 2 (2026-06-09)2Amazon SES: 1 (2026-06-28)1Amazon SES: 1 (2026-06-29)105/2005/2505/3006/0406/0906/1406/1906/2406/29
Amazon SES Mailgun

Similar brands using Amazon SES

Sending domains

DomainESPs detectedDelivery (7d)
partel.eeAmazon SES 5 Mailgun 3