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Optus

optus.com.au
🏆Rank #14,761 🏷 Telecom 🇦🇺Australia

Optus uses Salesforce MC as their primary email service provider. They rank #14,761 in the Tranco list of most-popular domains. Email goes out from 2 different subdomains. Their email authentication setup is solid (score 85/100).

Marketing ESPSalesforce MC
Total observations7
Active days2
Avg per active day3.5
Last activity📬 Active · 2 days ago
Cadence~monthly
Compare Optus with another brand:

Email setup 85/100

Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.

Strong email setup
Authentication is in good shape — SPF, DKIM, and DMARC enforcement all configured.
85/100
SPF
pass
DKIM
pass
DMARC
pass (reject)
BIMI
none
Unsubscribe
one-click
SPF lookups 2/10

SPF / DKIM / DMARC above reflect the last 6 emails we've observed. DMARC policy is read live from DNS.

Authentication

DMARC reports sent to optus.com.au. Policy p=reject means receivers actively block or quarantine spoofed mail.

SPF alignment: all 7 observed emails use a return-path aligned with optus.com.au (bounce.e.optus.com.au). SPF authenticates the visible From — supports DMARC directly.

DKIM alignment: all 6 observed emails sign with a domain aligned with optus.com.au (email.optus.com.au). DKIM authenticates the visible From — supports DMARC directly.

Transport & deliverability

TLS: modern — 100% TLS 1.3 (across 6 sends).

Delivery: fast — 100% of emails in the last 7 days arrive in under 10 seconds (across 6 sends).

Other ESPs detected

Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).

None — only the primary ESP(s) shown above

Confirmed senders

ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.

Salesforce MC ✓ confirmed

Other SPF authorizations

ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.

Adobe Campaign Marketo Microsoft 365

Probed: optus.com.au, bounce.e.optus.com.au, e.optus.com.au, email.optus.com.au

Where emails landed (Gmail)

Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.

FolderCountShare
inbox 1 25.0%
promotions 3 75.0%

Placement by ESP

Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.

ESP Emails Placement Inbox % Tabs % Spam %
Salesforce MC 4
25.0% 75.0% 0.0%

ESP activity over time

Jun 28 – Jun 28, 2026 · 1 day with sends

Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.

6 0 Salesforce MC: 6 (2026-06-28)606/28
Salesforce MC

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Sending IPs

IP addresses optus.com.au has been observed sending from, and where their mail landed in Gmail.

IPHostnameObsPlacementReputation
198.245.83.154 mta.email.optus.com.au 7 3 Check →

Sending domains

DomainESPs detectedDelivery (7d)
email.optus.com.auSalesforce MC 6
e.optus.com.auSalesforce MC 1