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Olo

olo.com
🏆Rank #14,834 🏷 Food & Beverage 🇺🇸United States

Olo uses SendGrid as their primary email service provider. They rank #14,834 in the Tranco list of most-popular domains. Their email authentication setup is solid (score 85/100). Missing: one-click unsubscribe.

Transactional ESPSendGrid
Total observations8
Active days6
Avg per active day1.3
Last activity📬 Active · 5 days ago
Cadence~weekly
Compare Olo with another brand:

Email setup 85/100

Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.

Strong email setup
Authentication is in good shape — SPF, DKIM, and DMARC enforcement all configured.
85/100
SPF
pass
DKIM
pass
DMARC
pass (reject)
BIMI
none
Unsubscribe
missing
SPF lookups 3/10

SPF / DKIM / DMARC above reflect the last 2 emails we've observed. DMARC policy is read live from DNS.

Authentication

DMARC reports sent to vali.email. Policy p=reject means receivers actively block or quarantine spoofed mail.

SPF alignment: all 5 observed emails use a return-path aligned with olo.com (email.olo.com). SPF authenticates the visible From — supports DMARC directly.

DKIM alignment: all 5 observed emails sign with a domain aligned with olo.com (olo.com). DKIM authenticates the visible From — supports DMARC directly.

Transport & deliverability

Delivery: fast — 100% of emails in the last 7 days arrive in under 10 seconds (across 2 sends).

Other ESPs detected

Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).

None — only the primary ESP(s) shown above

Confirmed senders

ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.

SendGrid ✓ confirmed

Other SPF authorizations

ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.

HubSpot

Probed: olo.com, email.olo.com, ptr7263.olo.com, ptr336.olo.com

Where emails landed (Gmail)

Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.

FolderCountShare
inbox 8 100.0%

Placement by ESP

Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.

ESP Emails Placement Inbox % Tabs % Spam %
SendGrid 7
100.0% 0.0% 0.0%

ESP activity over time

May 9 – Jun 25, 2026 · 6 days with sends

Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.

2 0 SendGrid: 1 (2026-05-09)1SendGrid: 1 (2026-05-11)1SendGrid: 1 (2026-05-12)1SendGrid: 1 (2026-05-24)1SendGrid: 2 (2026-06-01)2SendGrid: 2 (2026-06-25)205/0905/1405/1905/2405/2906/0306/0806/1306/1806/23
SendGrid

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Sending IPs

IP addresses olo.com has been observed sending from, and where their mail landed in Gmail.

IPHostnameObsPlacementReputation
149.72.219.87 o10.ptr7263.olo.com 2 Check →
168.245.76.48 xvfrqcph.outbound-mail.sendgrid.net 2 Check →
149.72.195.140 o9.ptr336.olo.com 2 2 Check →
149.72.135.47 o5.ptr3561.email.olo.com 1 Check →
168.245.5.31 o3.email.olo.com 1 Check →

Sending domains

DomainESPs detectedDelivery (7d)
olo.comSendGrid 8