Ocado uses Adobe Campaign for marketing email and Amazon SES for transactional/notifications. They rank #19,964 in the Tranco list of most-popular domains. Email goes out from 2 different subdomains. Their email authentication setup is good (score 73/100). Missing: DMARC enforcement. We've recorded 1 ESP change since first observing this brand.
Amazon SESAuthentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.
SPF / DKIM / DMARC above reflect the last 9 emails we've observed. DMARC policy is read live from DNS.
DMARC reports sent to ocado.com. Policy
p=none is monitor-only — receivers won't act on spoofing yet.
SPF alignment: all 10 observed emails use a return-path aligned with ocado.com (noreply.email.ocado.com). SPF authenticates the visible From — supports DMARC directly.
DKIM alignment: all 17 observed emails sign with a domain aligned with ocado.com (marketing.ocado.com, email.ocado.com). DKIM authenticates the visible From — supports DMARC directly.
TLS: 36% TLS 1.3, 64% TLS 1.2 (across 11 sends).
Delivery: fast — 100% of emails in the last 7 days arrive in under 10 seconds (across 4 sends).
Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).
None — only the primary ESP(s) shown aboveESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.
ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.
Probed: ocado.com, noreply.email.ocado.com, marketing.ocado.com, email.ocado.com, zoommarketing.ocado.com
Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.
| Folder | Count | Share |
|---|---|---|
| inbox | 13 | 59.1% |
| promotions | 9 | 40.9% |
Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.
| ESP | Emails | Placement | Inbox % | Tabs % | Spam % |
|---|---|---|---|---|---|
| Amazon SES | 10 | 100.0% | 0.0% | 0.0% | |
| Adobe Campaign | 11 | 27.3% | 72.7% | 0.0% |
Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.
IP addresses ocado.com has been observed sending from, and where their mail landed in Gmail.
| IP | Hostname | Obs | Placement | Reputation |
|---|---|---|---|---|
| 172.82.224.27 | r27.zoommarketing.ocado.com |
6 | 3 | Check → |
| 172.82.224.26 | r26.zoommarketing.ocado.com |
4 | — | Check → |
| 172.82.224.29 | r29.zoommarketing.ocado.com |
4 | — | Check → |
| 54.240.3.22 | a3-22.smtp-out.eu-west-1.amazonses.com |
2 | — | Check → |
| 54.240.3.3 | a3-3.smtp-out.eu-west-1.amazonses.com |
2 | — | Check → |
| 54.240.3.2 | a3-2.smtp-out.eu-west-1.amazonses.com |
2 | 2 | Check → |
| 54.240.3.17 | a3-17.smtp-out.eu-west-1.amazonses.com |
2 | 2 | Check → |
| 54.240.3.21 | a3-21.smtp-out.eu-west-1.amazonses.com |
1 | — | Check → |
| 54.240.3.6 | a3-6.smtp-out.eu-west-1.amazonses.com |
1 | — | Check → |
| Domain | ESPs detected | Delivery (7d) |
|---|---|---|
marketing.ocado.com | Adobe Campaign 14 | |
email.ocado.com | Amazon SES 10 |