Nike uses Amazon SES as their primary email service provider. They rank #648 in the Tranco list of most-popular domains. We've also observed sends via SendGrid. Email goes out from 2 different subdomains. Their email authentication setup is solid (score 95/100).
Amazon SESAuthentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.
SPF / DKIM / DMARC above reflect the last 2 emails we've observed. DMARC policy is read live from DNS.
DMARC reports sent to proofpoint.com. Policy
p=reject means receivers actively block or quarantine spoofed mail.
SPF alignment: 50% of observed emails use an aligned return-path (em7254.official.nike.com, sends.nike.com); the rest use third-party paths (amazonses.com) where DMARC has to rely on DKIM alignment.
DKIM alignment: all 3 observed emails sign with a domain aligned with nike.com (official.nike.com, nike.com). DKIM authenticates the visible From — supports DMARC directly.
Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).
SendGrid 2ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.
ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.
Probed: nike.com, em7254.official.nike.com, amazonses.com, sends.nike.com, official.nike.com
Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.
| Folder | Count | Share |
|---|---|---|
| inbox | 4 | 66.7% |
| promotions | 2 | 33.3% |
Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.
| ESP | Emails | Placement | Inbox % | Tabs % | Spam % |
|---|---|---|---|---|---|
| SendGrid | 2 | 50.0% | 50.0% | 0.0% | |
| Amazon SES | 2 | 100.0% | 0.0% | 0.0% |
Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.
IP addresses nike.com has been observed sending from, and where their mail landed in Gmail.
| IP | Hostname | Obs | Placement | Reputation |
|---|---|---|---|---|
| 54.240.41.146 | a41-146.smtp-out.amazonses.com |
1 | — | Check → |
| 23.249.216.174 | d216-174.smtp-out.amazonses.com |
1 | — | Check → |
| 159.183.219.39 | o12.ptr5340.official.nike.com |
1 | — | Check → |
| 54.240.42.44 | a42-44.smtp-out.amazonses.com |
1 | — | Check → |
| 149.72.133.161 | o172.sends.opinioninsight.com |
1 | — | Check → |
| 23.251.230.108 | e230-108.smtp-out.amazonses.com |
1 | 1 | Check → |
| Domain | ESPs detected | Delivery (7d) |
|---|---|---|
official.nike.com | Amazon SES 4 SendGrid 1 | |
nike.com | SendGrid 1 |
