Newsoftheday uses Amazon SES as their primary email service provider. Their email authentication setup is good (score 73/100). Missing: DMARC enforcement.
Amazon SESAuthentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.
SPF / DKIM / DMARC above reflect the last 5 emails we've observed. DMARC policy is read live from DNS.
DMARC published as p=none with no rua= reporting — monitor-only, and the sender isn't collecting reports either.
SPF alignment: all 9 observed emails use a return-path aligned with newsoftheday.co.za (newsletter.newsoftheday.co.za). SPF authenticates the visible From — supports DMARC directly.
DKIM alignment: all 9 observed emails sign with a domain aligned with newsoftheday.co.za (newsoftheday.co.za). DKIM authenticates the visible From — supports DMARC directly.
TLS: modern — 100% TLS 1.3 (across 9 sends).
Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).
None — only the primary ESP(s) shown aboveESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.
No additional ESPs authorized in the brand's SPF beyond the confirmed senders above.
Probed: newsoftheday.co.za, newsletter.newsoftheday.co.za
Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.
| Folder | Count | Share |
|---|---|---|
| inbox | 7 | 100.0% |
Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.
| ESP | Emails | Placement | Inbox % | Tabs % | Spam % |
|---|---|---|---|---|---|
| Amazon SES | 7 | 100.0% | 0.0% | 0.0% |
Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.
IP addresses newsoftheday.co.za has been observed sending from, and where their mail landed in Gmail.
| IP | Hostname | Obs | Placement | Reputation |
|---|---|---|---|---|
| 23.249.218.54 | d218-54.smtp-out.eu-west-2.amazonses.com |
6 | 3 | Check → |
| 23.249.218.51 | d218-51.smtp-out.eu-west-2.amazonses.com |
1 | — | Check → |
| 23.249.218.55 | d218-55.smtp-out.eu-west-2.amazonses.com |
1 | — | Check → |
| 23.249.218.53 | d218-53.smtp-out.eu-west-2.amazonses.com |
1 | — | Check → |
| Domain | ESPs detected | Delivery (7d) |
|---|---|---|
newsoftheday.co.za | Amazon SES 9 |
