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Mg1

mg1.substack.com
🏆Rank N/A

Mg1 uses Substack as their primary email service provider. Their email authentication setup is solid (score 85/100).

Marketing ESPSubstack
Total observations1
Active days1
Avg per active day1.0
Last activity💤 Dormant · 5 weeks ago
Cadenceone-off
Compare Mg1 with another brand:

Email setup 85/100

Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.

Strong email setup
Authentication is in good shape — SPF, DKIM, and DMARC enforcement all configured.
85/100
SPF
pass
DKIM
pass
DMARC
pass (reject)
BIMI
none
Unsubscribe
one-click
SPF lookups 6/10
Authentication

DMARC reports sent to Postmark DMARC. Policy p=reject means receivers actively block or quarantine spoofed mail.

DKIM alignment: all 1 observed email sign with a domain aligned with mg1.substack.com (mg1.substack.com). DKIM authenticates the visible From — supports DMARC directly.

Other ESPs detected

Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).

None — only the primary ESP(s) shown above

Other SPF authorizations

ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.

Mailgun

Probed: mg1.substack.com

Where emails landed (Gmail)

Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.

FolderCountShare
inbox 1 100.0%

Placement by ESP

Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.

ESP Emails Placement Inbox % Tabs % Spam %
Substack 1
100.0% 0.0% 0.0%

ESP activity over time

May 24 – May 24, 2026 · 1 day with sends

Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.

1 0 Substack: 1 (2026-05-24)105/24
Substack

Similar brands using Substack

Sending IPs

IP addresses mg1.substack.com has been observed sending from, and where their mail landed in Gmail.

IPHostnameObsReputation
161.38.202.238 mg-202-238.substack.com 1 Check →

Per-IP inbox / promotions / spam is being collected and will appear here as new emails are observed.

Sending domains

DomainESPs detectedDelivery (7d)
mg1.substack.comSubstack 1