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Makeup

makeup.pl
🌐Web popularity #70,398 🏷 E-commerce 🇵🇱Poland

Makeup uses Amazon SES as their primary email service provider. They're the #70,398 most-visited website overall, per Tranco (a web-popularity measure, not an email one). Their email authentication setup is good (score 77/100).

Transactional ESPAmazon SES
Total observations5
Active days3
Avg per active day1.7
Last activity⏸ Slowing · 4 weeks ago
Cadence~weekly
Compare Makeup with another brand:

Email setup 77/100

Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.

Solid setup, room to improve
Most authentication signals are present. A couple of pieces would tighten things up.
77/100
SPF
pass
DKIM
pass
DMARC
pass (reject)
BIMI
none
Unsubscribe
standard
SPF lookups 2/10
Authentication

DMARC reports sent to makeup.pl. Policy p=reject means receivers actively block or quarantine spoofed mail.

SPF alignment: observed emails use a third-party return-path (us-west-2.amazonses.com) — SPF passes there but doesn't align with makeup.pl, so DMARC has to rely on DKIM alignment.

DKIM alignment: all 4 observed emails sign with a domain aligned with makeup.pl (makeup.pl). DKIM authenticates the visible From — supports DMARC directly.

Other ESPs detected

Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).

None — only the primary ESP(s) shown above

Confirmed senders

ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.

Amazon SES ✓ confirmed

Other SPF authorizations

No additional ESPs authorized in the brand's SPF beyond the confirmed senders above.

Probed: makeup.pl, us-west-2.amazonses.com

Where emails landed (Gmail)

Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.

FolderCountShare
inbox 5 100.0%

Placement by ESP

Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.

ESP Emails Placement Inbox % Tabs % Spam %
Amazon SES 5
100.0% 0.0% 0.0%

ESP activity over time

May 22 – Jun 5, 2026 · 3 days with sends

Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.

3 0 Amazon SES: 1 (2026-05-22)1Amazon SES: 3 (2026-06-02)3Amazon SES: 1 (2026-06-05)105/2205/2405/2605/2805/3006/0106/0306/05
Amazon SES

Similar brands using Amazon SES

Sending IPs

IP addresses makeup.pl has been observed sending from, and where their mail landed in Gmail.

IPHostnameObsReputation
54.240.57.39 a57-39.smtp-out.us-west-2.amazonses.com 3 Check →
54.240.27.246 a27-246.smtp-out.us-west-2.amazonses.com 1 Check →
54.240.57.84 a57-84.smtp-out.us-west-2.amazonses.com 1 Check →

Per-IP inbox / promotions / spam is being collected and will appear here as new emails are observed.

Sending domains

DomainESPs detectedDelivery (7d)
makeup.plAmazon SES 5