Makeup uses Amazon SES as their primary email service provider. They rank #10,465 in the Tranco list of most-popular domains. Their email authentication setup is good (score 65/100). Missing: DMARC enforcement.
Amazon SESAuthentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.
SPF / DKIM / DMARC above reflect the last 2 emails we've observed. DMARC policy is read live from DNS.
DMARC published as p=none with no rua= reporting — monitor-only, and the sender isn't collecting reports either.
SPF alignment: observed emails use a third-party return-path (us-west-2.amazonses.com) — SPF passes there but doesn't align with makeup.com.ua, so DMARC has to rely on DKIM alignment.
DKIM alignment: all 6 observed emails sign with a domain aligned with makeup.com.ua (makeup.com.ua). DKIM authenticates the visible From — supports DMARC directly.
Delivery: fast — 100% of emails in the last 7 days arrive in under 10 seconds (across 2 sends).
Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).
None — only the primary ESP(s) shown aboveESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.
No additional ESPs authorized in the brand's SPF beyond the confirmed senders above.
Probed: makeup.com.ua, us-west-2.amazonses.com
Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.
| Folder | Count | Share |
|---|---|---|
| inbox | 9 | 75.0% |
| promotions | 3 | 25.0% |
Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.
| ESP | Emails | Placement | Inbox % | Tabs % | Spam % |
|---|---|---|---|---|---|
| Amazon SES | 9 | 88.9% | 11.1% | 0.0% |
Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.
IP addresses makeup.com.ua has been observed sending from, and where their mail landed in Gmail.
| IP | Hostname | Obs | Placement | Reputation |
|---|---|---|---|---|
| 54.240.27.247 | a27-247.smtp-out.us-west-2.amazonses.com |
2 | — | Check → |
| 54.240.27.139 | a27-139.smtp-out.us-west-2.amazonses.com |
2 | — | Check → |
| 54.240.27.136 | a27-136.smtp-out.us-west-2.amazonses.com |
2 | — | Check → |
| 54.240.27.141 | a27-141.smtp-out.us-west-2.amazonses.com |
2 | 2 | Check → |
| 54.240.27.254 | a27-254.smtp-out.us-west-2.amazonses.com |
1 | — | Check → |
| 54.240.27.131 | a27-131.smtp-out.us-west-2.amazonses.com |
1 | — | Check → |
| 54.240.27.163 | a27-163.smtp-out.us-west-2.amazonses.com |
1 | — | Check → |
| 54.240.27.147 | a27-147.smtp-out.us-west-2.amazonses.com |
1 | — | Check → |
| Domain | ESPs detected | Delivery (7d) |
|---|---|---|
makeup.com.ua | Amazon SES 12 |
