Mailwoolworths uses Salesforce MC

Mailwoolworths uses Salesforce MC as their primary email service provider. They're the #979,417 most-visited website overall, per Tranco (a web-popularity measure, not an email one). Their email authentication setup is incomplete (score 55/100). Missing: DMARC enforcement, one-click unsubscribe.

Marketing ESP

Salesforce MC

Total observations4

Active days4

Avg per active day1.0

Last activity📬 Active · 7 days ago

Cadence~every 2 weeks

Compare Mailwoolworths with another brand:

Email setup 55/100

Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.

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Setup has gaps

Some authentication is missing or weak — receivers may give less benefit of the doubt.

55/100

SPF

pass

DKIM

pass

DMARC

pass

BIMI

none

Unsubscribe

missing

SPF lookups 2/10

SPF / DKIM / DMARC above reflect the last 2 emails we've observed. DMARC policy is read live from DNS.

Authentication

No DMARC record published. Domain is not protected against spoofing.

SPF alignment: all 2 observed emails use a return-path aligned with mailwoolworths.co.za (bounce.mailwoolworths.co.za). SPF authenticates the visible From — supports DMARC directly.

DKIM alignment: all 2 observed emails sign with a domain aligned with mailwoolworths.co.za (mailwoolworths.co.za). DKIM authenticates the visible From — supports DMARC directly.

Other ESPs detected

Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).

None — only the primary ESP(s) shown above

Confirmed senders

ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.

Salesforce MC ✓ confirmed

Other SPF authorizations

No additional ESPs authorized in the brand's SPF beyond the confirmed senders above.

Probed: mailwoolworths.co.za, bounce.mailwoolworths.co.za, mta.mailwoolworths.co.za

Where emails landed (Gmail)

Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.

Folder	Count	Share
inbox	1	25.0%
promotions	1	25.0%
spam	2	50.0%

Placement by ESP

Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.

ESP	Emails	Placement	Inbox %	Tabs %	Spam %
Salesforce MC	2		0.0%	0.0%	100.0%

ESP activity over time

May 5 – Jun 24, 2026 · 4 days with sends

Last 30d Last 90d

By ESP By inbox/spam

Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.