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Mailpoet

mailpoet.com
🌐Web popularity #40,021 🏷 SaaS 🇵🇱Poland

Mailpoet uses MailPoet as their primary email service provider. They're the #40,021 most-visited website overall, per Tranco (a web-popularity measure, not an email one). Their email authentication setup is good (score 82/100).

Marketing ESPMailPoet
Total observations5
Active days5
Avg per active day1.0
Last activity📬 Active · 12 days ago
Cadence~monthly
Compare Mailpoet with another brand:

Email setup 82/100

Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.

Solid setup, room to improve
Most authentication signals are present. A couple of pieces would tighten things up.
82/100
SPF
pass
DKIM
pass
DMARC
pass (quarantine)
BIMI
pass
Unsubscribe
standard
SPF lookups 7/10

SPF / DKIM / DMARC above reflect the last 1 email we've observed. DMARC policy is read live from DNS.

Authentication

DMARC reports sent to dmarcian. Policy p=quarantine means receivers actively block or quarantine spoofed mail.

SPF alignment: observed emails use a third-party return-path (m1.sendingservice.net) — SPF passes there but doesn't align with mailpoet.com, so DMARC has to rely on DKIM alignment.

DKIM alignment: all 1 observed email sign with a domain aligned with mailpoet.com (mailpoet.com). DKIM authenticates the visible From — supports DMARC directly.

Other ESPs detected

Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).

Zendesk 3

Confirmed senders

ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.

Zendesk ✓ via sending IP

Other SPF authorizations

ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.

SendGrid

Probed: mailpoet.com, m1.sendingservice.net

Where emails landed (Gmail)

Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.

FolderCountShare
inbox 5 100.0%

Placement by ESP

Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.

ESP Emails Placement Inbox % Tabs % Spam %
MailPoet 2
100.0% 0.0% 0.0%
Zendesk 1
100.0% 0.0% 0.0%

ESP activity over time

Nov 10, 2025 – Jun 15, 2026 · 4 weeks with sends

Weekly observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.

2 0 Zendesk: 1 (week of 2025-11-10)1Zendesk: 1 (week of 2026-05-04)1Zendesk: 1 (week of 2026-05-11)1MailPoet: 2 (week of 2026-06-15)2Nov 10 '25Dec 8 '25Jan 5 '26Feb 2 '26Mar 2 '26Mar 30 '26Apr 27 '26May 25 '26Jun 15 '26
Zendesk MailPoet

Similar brands using MailPoet

No other brands using MailPoet observed yet.

Sending IPs

IP addresses mailpoet.com has been observed sending from, and where their mail landed in Gmail.

IPHostnameObsReputation
192.161.151.42 mta-out12.pod20.usw2.zdsys.com 1 Check →
192.161.151.31 mta-out1.pod20.usw2.zdsys.com 1 Check →
192.161.151.38 mta-out8.pod20.usw2.zdsys.com 1 Check →
192.0.83.229 mta83-229.sendingservice.net 1 Check →

Per-IP inbox / promotions / spam is being collected and will appear here as new emails are observed.

Sending domains

DomainESPs detectedDelivery (7d)
mailpoet.comZendesk 3 MailPoet 2