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Lowes

lowes.com
🏆Rank #943 🏷 Retail 🇺🇸United States 📥 Inbox 80%

Lowes uses Salesforce MC for marketing email and SparkPost for transactional/notifications. They rank #943 in the Tranco list of most-popular domains. Email goes out from 3 different subdomains. Their email authentication setup is solid (score 100/100). We've recorded 1 ESP change since first observing this brand.

Marketing ESPSalesforce MC
Transactional ESPSparkPost
Total observations28
Active days14
Avg per active day2.0
Last activity📬 Active · 2 weeks ago
Cadence~every 3 days
Compare Lowes with another brand:

Email setup 100/100

Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.

Strong email setup
Authentication is in good shape — SPF, DKIM, and DMARC enforcement all configured.
100/100
SPF
pass
DKIM
pass
DMARC
pass (reject)
BIMI
verified VMC
Unsubscribe
one-click
SPF lookups 2/10
Authentication

DMARC reports sent to vali.email. Policy p=reject means receivers actively block or quarantine spoofed mail.

SPF alignment: all 25 observed emails use a return-path aligned with lowes.com (bounce.e.lowes.com, bounces.lowes.com). SPF authenticates the visible From — supports DMARC directly.

DKIM alignment: all 15 observed emails sign with a domain aligned with lowes.com (e.lowes.com, notifications.lowes.com, receipt.lowes.com). DKIM authenticates the visible From — supports DMARC directly.

Brand visibility

VMC issued by: valimail.

Transport & deliverability

TLS: modern — 100% TLS 1.3 (across 7 sends).

Other ESPs detected

Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).

None — only the primary ESP(s) shown above

Confirmed senders

ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.

Salesforce MC ✓ confirmed SparkPost ✓ confirmed

Other SPF authorizations

No additional ESPs authorized in the brand's SPF beyond the confirmed senders above.

Probed: lowes.com, bounces.lowes.com, bounce.e.lowes.com, e.lowes.com, receipt.lowes.com, notifications.lowes.com

Where emails landed (Gmail)

Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.

FolderCountShare
inbox 20 80.0%
promotions 5 20.0%

Placement by ESP

Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.

ESP Emails Placement Inbox % Tabs % Spam %
Salesforce MC 13
61.5% 38.5% 0.0%
SparkPost 9
100.0% 0.0% 0.0%

ESP activity over time

May 3 – Jun 16, 2026 · 14 days with sends

Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.

7 0 Salesforce MC: 1 (2026-05-03)SparkPost: 1 (2026-05-03)2Salesforce MC: 1 (2026-05-05)1SparkPost: 7 (2026-05-17)7SparkPost: 2 (2026-05-18)2SparkPost: 1 (2026-05-19)1SparkPost: 1 (2026-05-20)1Salesforce MC: 2 (2026-05-24)2Salesforce MC: 1 (2026-05-26)1Salesforce MC: 1 (2026-06-02)1SparkPost: 1 (2026-06-04)1Salesforce MC: 1 (2026-06-05)1Salesforce MC: 4 (2026-06-09)4Salesforce MC: 3 (2026-06-11)3Salesforce MC: 1 (2026-06-16)105/0305/0805/1305/1805/2305/2806/0206/0706/1206/16
Salesforce MC SparkPost

Similar brands using Salesforce MC

Sending IPs

IP addresses lowes.com has been observed sending from, and where their mail landed in Gmail.

IPHostnameObsReputation
192.174.86.238 mta-86-238.sparkpostmail.com 7 Check →
198.245.90.208 mta15.e.lowes.com 5 Check →
192.174.86.239 mta-86-239.sparkpostmail.com 4 Check →
68.232.205.183 mta.e.lowes.com 3 Check →
192.174.86.236 mta-86-236.sparkpostmail.com 1 Check →
13.111.11.123 mta12.e.lowes.com 1 Check →
68.232.205.206 mta3.e.lowes.com 1 Check →
198.245.90.212 mta19.e.lowes.com 1 Check →
198.245.90.220 mta28.e.lowes.com 1 Check →
192.174.86.235 mta-86-235.sparkpostmail.com 1 Check →
68.232.205.208 mta5.e.lowes.com 1 Check →
68.232.206.81 mta10.e.lowes.com 1 Check →
68.232.206.83 mta11.e.lowes.com 1 Check →

Per-IP inbox / promotions / spam is being collected and will appear here as new emails are observed.

Sending domains

DomainESPs detectedDelivery (7d)
e.lowes.comSalesforce MC 15
notifications.lowes.comSparkPost 11
receipt.lowes.comSparkPost 2