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Lenny

lenny.substack.com
🏆Rank N/A 🏷 Media 🇺🇸United States ✓ Inbox 97% 📧1,200,000 subscribers

Lenny uses Substack as their primary email service provider. Their email authentication setup is solid (score 85/100).

Marketing ESPSubstack
Total observations59
Active days22
Avg per active day2.7
Last activity📬 Active · yesterday
Cadence~every 2 days
Compare Lenny with another brand:

Email setup 85/100

Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.

Strong email setup
Authentication is in good shape — SPF, DKIM, and DMARC enforcement all configured.
85/100
SPF
pass
DKIM
pass
DMARC
pass (reject)
BIMI
none
Unsubscribe
one-click
SPF lookups 1/10

SPF / DKIM / DMARC above reflect the last 10 emails we've observed. DMARC policy is read live from DNS.

Authentication

DMARC reports sent to Postmark DMARC. Policy p=reject means receivers actively block or quarantine spoofed mail.

SPF alignment: observed emails use a third-party return-path (mg-d0.substack.com, mg-d1.substack.com, mg2.substack.com) — SPF passes there but doesn't align with lenny.substack.com, so DMARC has to rely on DKIM alignment.

DKIM alignment: observed emails sign with a third-party DKIM key (mg-d0.substack.com, mg-d1.substack.com, mg2.substack.com) — DKIM passes there but doesn't align with lenny.substack.com, so DMARC has to rely on SPF alignment.

Transport & deliverability

TLS: 0% TLS 1.3, 100% TLS 1.2 (across 25 sends).

Delivery: fast — 100% of emails in the last 7 days arrive in under 10 seconds (across 6 sends).

Other ESPs detected

Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).

None — only the primary ESP(s) shown above

Confirmed senders

ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.

Substack ✓ via Mailgun

Other SPF authorizations

ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.

Mailgun

Probed: lenny.substack.com, mg-d0.substack.com, mg-d1.substack.com, mg1.substack.com, mg2.substack.com

Where emails landed (Gmail)

Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.

FolderCountShare
inbox 56 96.6%
promotions 2 3.4%

Placement by ESP

Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.

ESP Emails Placement Inbox % Tabs % Spam %
Substack 58
96.6% 3.4% 0.0%

ESP activity over time

May 15 – Jun 30, 2026 · 24 days with sends

Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.

10 0 Substack: 1 (2026-05-15)1Substack: 2 (2026-05-17)2Substack: 3 (2026-05-18)3Substack: 1 (2026-05-19)1Substack: 2 (2026-05-20)2Substack: 2 (2026-05-21)2Substack: 1 (2026-05-25)1Substack: 1 (2026-05-26)1Substack: 3 (2026-05-31)3Substack: 1 (2026-06-01)1Substack: 2 (2026-06-02)2Substack: 2 (2026-06-04)2Substack: 3 (2026-06-05)3Substack: 2 (2026-06-07)2Substack: 1 (2026-06-08)1Substack: 10 (2026-06-09)10Substack: 1 (2026-06-15)1Substack: 5 (2026-06-18)5Substack: 2 (2026-06-21)2Substack: 6 (2026-06-22)6Substack: 3 (2026-06-23)3Substack: 1 (2026-06-27)1Substack: 3 (2026-06-29)3Substack: 1 (2026-06-30)105/1505/2005/2505/3006/0406/0906/1406/1906/2406/29
Substack

Similar brands using Substack

Sending IPs

IP addresses lenny.substack.com has been observed sending from, and where their mail landed in Gmail.

IPHostnameObsPlacementReputation
159.112.244.9 v59.v5375b7fa.use4.send.mailgun.net 5 Check →
159.112.244.45 v545.v5375b7fa.use4.send.mailgun.net 5 2 Check →
159.112.244.33 v533.v5375b7fa.use4.send.mailgun.net 4 Check →
159.112.244.53 v553.v5375b7fa.use4.send.mailgun.net 3 Check →
159.112.244.57 v557.v5375b7fa.use4.send.mailgun.net 3 2 Check →
69.72.47.244 mg-47-244.substack.com 3 Check →
159.112.244.50 v550.v5375b7fa.use4.send.mailgun.net 3 2 Check →
159.112.244.36 v536.v5375b7fa.use4.send.mailgun.net 3 Check →
161.38.194.182 mg-194-182.static.mg-d0.substack.com 2 1 Check →
159.112.244.44 v544.v5375b7fa.use4.send.mailgun.net 2 Check →
159.112.244.54 v554.v5375b7fa.use4.send.mailgun.net 2 Check →
161.38.197.117 mg-197-117.substack.com 2 2 Check →
159.112.244.56 v556.v5375b7fa.use4.send.mailgun.net 2 2 Check →
161.38.199.249 mg-199-249.static.mg-d0.substack.com 1 Check →
159.112.244.37 v537.v5375b7fa.use4.send.mailgun.net 1 Check →
159.112.244.7 v57.v5375b7fa.use4.send.mailgun.net 1 Check →
159.112.244.2 v52.v5375b7fa.use4.send.mailgun.net 1 Check →
161.38.202.170 mg-202-170.substack.com 1 Check →
161.38.201.120 v5120.v5075e2e3.usw1.send.mailgun.net 1 Check →
159.112.244.42 v542.v5375b7fa.use4.send.mailgun.net 1 Check →
159.112.244.10 v510.v5375b7fa.use4.send.mailgun.net 1 Check →
159.112.244.39 v539.v5375b7fa.use4.send.mailgun.net 1 Check →
159.112.244.21 v521.v5375b7fa.use4.send.mailgun.net 1 Check →
159.112.244.18 v518.v5375b7fa.use4.send.mailgun.net 1 Check →
161.38.195.132 mg-195-132.substack.com 1 Check →

Sending domains

DomainESPs detectedDelivery (7d)
lenny.substack.comSubstack 59