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Ladbrokes

ladbrokes.com
🌐Web popularity #5,225

Ladbrokes uses Salesforce MC as their primary email service provider. They're the #5,225 most-visited website overall, per Tranco (a web-popularity measure, not an email one). Their email authentication setup is good (score 70/100). Missing: one-click unsubscribe.

Marketing ESPSalesforce MC
Total observations1
Active days1
Avg per active day1.0
Last activity💤 Dormant · 8 months ago
Cadenceone-off
Compare Ladbrokes with another brand:

Email setup 70/100

Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.

Solid setup, room to improve
Most authentication signals are present. A couple of pieces would tighten things up.
70/100
SPF
pass
DKIM
pass
DMARC
pass (reject)
BIMI
none
Unsubscribe
missing
SPF lookups 3/10

SPF / DKIM / DMARC above reflect the last 1 email we've observed. DMARC policy is read live from DNS.

Authentication

DMARC enforced with p=reject — receivers actively reject or quarantine spoofed mail. No aggregate reporting destination configured.

SPF alignment: all 1 observed email use a return-path aligned with ladbrokes.com (bounce.mail.ladbrokes.com). SPF authenticates the visible From — supports DMARC directly.

DKIM alignment: all 1 observed email sign with a domain aligned with ladbrokes.com (mail.ladbrokes.com). DKIM authenticates the visible From — supports DMARC directly.

Other ESPs detected

Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).

None — only the primary ESP(s) shown above

Confirmed senders

ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.

Salesforce MC ✓ confirmed

Other SPF authorizations

No additional ESPs authorized in the brand's SPF beyond the confirmed senders above.

Probed: ladbrokes.com, bounce.mail.ladbrokes.com, mail.ladbrokes.com

Where emails landed (Gmail)

Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.

No folder data yet. The next observations will populate this.

Where emails landed (Outlook)

Placement observed in Outlook / Microsoft 365 mailboxes. Focused Inbox splits mail into two tabs, "Focused" (inbox) and "Other", plus Junk. 0% reached the Focused inbox across 1 observed email.

Focused 0% (0) Other 100% (1) Junk 0% (0)

ESP activity over time

Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.

No sends in the last 90 days. View all time to see history.

Similar brands using Salesforce MC

Sending IPs

IP addresses ladbrokes.com has been observed sending from, and where their mail landed in Gmail.

IPHostnameObsReputation
161.71.67.83 unknown 1 Check →

Per-IP inbox / promotions / spam is being collected and will appear here as new emails are observed.

Sending domains

DomainESPs detectedDelivery (7d)
mail.ladbrokes.comSalesforce MC 1