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Impact

impact.com
🏆Rank #4,932 🏷 Marketing & Agencies 🇺🇸United States ✓ Inbox 89%

Impact uses Marketo for marketing email and SendGrid for transactional/notifications. They rank #4,932 in the Tranco list of most-popular domains. We've also observed sends via Omnisend. Email goes out from 6 different subdomains. Their email authentication setup is good (score 80/100).

Marketing ESPMarketo
Transactional ESPSendGrid
Total observations412
Active days53
Avg per active day7.8
Last activity📬 Active · today
Cadence~every 3 days

Other technologies

Non-ESP tools detected in this brand's emails. Independent of who sends — a brand can use any combination.

HTML builder Stripo
Compare Impact with another brand:

Email setup 80/100

Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.

Solid setup, room to improve
Most authentication signals are present. A couple of pieces would tighten things up.
80/100
SPF
pass
DKIM
pass
DMARC
pass (quarantine)
BIMI
none
Unsubscribe
one-click
SPF lookups 3/10

SPF / DKIM / DMARC above reflect the last 10 emails we've observed. DMARC policy is read live from DNS.

Authentication

DMARC reports sent to fdmarc.net. Policy p=quarantine means receivers actively block or quarantine spoofed mail.

SPF alignment: 92% of observed emails use an aligned return-path (em3626.outreach.impact.com, em.app.impact.com, reply.marketplace.impact.com); the rest use third-party paths (omnisend.com, zendepot.de) where DMARC has to rely on DKIM alignment.

DKIM alignment: all 336 observed emails sign with a domain aligned with impact.com (outreach.impact.com, app.impact.com, marketplace.impact.com). DKIM authenticates the visible From — supports DMARC directly.

Transport & deliverability

TLS: modern — 98% TLS 1.3 (across 179 sends).

Delivery: fast — 99% of emails in the last 7 days arrive in under 10 seconds (across 72 sends).

Other ESPs detected

Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).

Omnisend 3

Confirmed senders

ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.

Marketo ✓ confirmed SendGrid ✓ confirmed

Other SPF authorizations

ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.

Adobe Campaign Amazon SES Google Workspace HubSpot MailerLite Mailgun

Probed: impact.com, em.app.impact.com, em3626.outreach.impact.com, mkto.impact.com, reply.marketplace.impact.com, zendepot.de, omnisend.com, em1113.releases.impact.com, outreach.impact.com, app.impact.com, marketplace.impact.com, prtnr.impact.com

Where emails landed (Gmail)

Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.

FolderCountShare
inbox 283 88.7%
promotions 27 8.5%
spam 9 2.8%

Placement by ESP

Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.

ESP Emails Placement Inbox % Tabs % Spam %
SendGrid 272
89.7% 7.7% 2.6%
Omnisend 3
66.7% 33.3% 0.0%
Marketo 15
100.0% 0.0% 0.0%

ESP activity over time

Feb 9 – Jun 29, 2026 · 13 weeks with sends

Weekly observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.

80 0 SendGrid: 2 (week of 2026-02-09)2SendGrid: 1 (week of 2026-02-23)1SendGrid: 1 (week of 2026-03-30)1SendGrid: 9 (week of 2026-04-27)9SendGrid: 14 (week of 2026-05-04)Marketo: 1 (week of 2026-05-04)15SendGrid: 21 (week of 2026-05-11)Marketo: 2 (week of 2026-05-11)23SendGrid: 32 (week of 2026-05-18)Marketo: 4 (week of 2026-05-18)Omnisend: 3 (week of 2026-05-18)39SendGrid: 46 (week of 2026-05-25)Marketo: 1 (week of 2026-05-25)47SendGrid: 48 (week of 2026-06-01)Marketo: 3 (week of 2026-06-01)51SendGrid: 58 (week of 2026-06-08)Marketo: 1 (week of 2026-06-08)59SendGrid: 78 (week of 2026-06-15)Marketo: 2 (week of 2026-06-15)80SendGrid: 43 (week of 2026-06-22)43SendGrid: 30 (week of 2026-06-29)Marketo: 2 (week of 2026-06-29)32Feb 9Mar 2Mar 23Apr 13May 4May 25Jun 15Jun 29
SendGrid Marketo Omnisend

Similar brands using Marketo

Sending IPs

IP addresses impact.com has been observed sending from, and where their mail landed in Gmail.

IPHostnameObsPlacementReputation
159.183.136.75 o10.ptr1582.outreach.impact.com 212 23 Check →
198.37.151.191 o4.em.app.impact.com 145 29 Check →
159.183.223.242 o16.ptr9692.impact.com 5 Check →
192.28.152.140 potomac2140.mktomail.com 3 Check →
192.28.150.227 potomac1227.mktomail.com 3 Check →
199.15.213.53 potomac1053.mktomail.com 2 Check →
192.28.152.139 potomac2139.mktomail.com 2 Check →
199.15.213.50 potomac1050.mktomail.com 2 Check →
192.28.150.226 potomac1226.mktomail.com 2 2 Check →
192.28.152.142 potomac2142.mktomail.com 1 Check →
192.28.150.229 potomac1229.mktomail.com 1 Check →

Sending domains

DomainESPs detectedDelivery (7d)
outreach.impact.comSendGrid 223
app.impact.comSendGrid 165 Omnisend 1
marketplace.impact.comMarketo 9
impact.comMarketo 7
releases.impact.comSendGrid 5
prtnr.impact.comOmnisend 2