Ikea uses Salesforce MC as their primary email service provider. They rank #253,879 in the Tranco list of most-popular domains. Their email authentication setup is solid (score 100/100).
Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.
SPF / DKIM / DMARC above reflect the last 1 email we've observed. DMARC policy is read live from DNS.
DMARC reports sent to ikea.com. Policy
p=reject means receivers actively block or quarantine spoofed mail.
SPF alignment: all 13 observed emails use a return-path aligned with ikea.es (bounce.news.email.ikea.es). SPF authenticates the visible From — supports DMARC directly.
DKIM alignment: all 10 observed emails sign with a domain aligned with ikea.es (news.email.ikea.es). DKIM authenticates the visible From — supports DMARC directly.
Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).
None — only the primary ESP(s) shown aboveESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.
No additional ESPs authorized in the brand's SPF beyond the confirmed senders above.
Probed: ikea.es, bounce.news.email.ikea.es, news.email.ikea.es, email.ikea.es
Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.
| Folder | Count | Share |
|---|---|---|
| inbox | 9 | 56.3% |
| promotions | 7 | 43.8% |
Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.
| ESP | Emails | Placement | Inbox % | Tabs % | Spam % |
|---|---|---|---|---|---|
| Salesforce MC | 13 | 53.8% | 46.2% | 0.0% |
Monthly observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.
IP addresses ikea.es has been observed sending from, and where their mail landed in Gmail.
| IP | Hostname | Obs | Placement | Reputation |
|---|---|---|---|---|
| 161.71.35.194 | mta.news.email.ikea.es |
14 | 1 | Check → |
| Domain | ESPs detected | Delivery (7d) |
|---|---|---|
news.email.ikea.es | Salesforce MC 19 |