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Huel

huel.com
🏆Rank #108,949 🏷 Food & Beverage 🇬🇧United Kingdom

Huel uses Emarsys as their primary email service provider. They rank #108,949 in the Tranco list of most-popular domains. Their email authentication setup is solid (score 100/100).

Marketing ESPEmarsys
Total observations7
Active days2
Avg per active day3.5
Last activity💤 Dormant · 6 months ago
Cadence~every 6 months
Compare Huel with another brand:

Email setup 100/100

Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.

Strong email setup
Authentication is in good shape — SPF, DKIM, and DMARC enforcement all configured.
100/100
SPF
pass
DKIM
pass
DMARC
pass (reject)
BIMI
verified VMC
Unsubscribe
one-click
SPF lookups 5/10
Authentication

DMARC reports sent to sdmarc.net. Policy p=reject means receivers actively block or quarantine spoofed mail.

DKIM alignment: all 7 observed emails sign with a domain aligned with huel.com (email.huel.com). DKIM authenticates the visible From — supports DMARC directly.

Other ESPs detected

Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).

None — only the primary ESP(s) shown above

Confirmed senders

ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.

Emarsys ✓ confirmed

Other SPF authorizations

ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.

Google Workspace

Probed: huel.com, email.huel.com

Where emails landed (Gmail)

Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.

FolderCountShare
inbox 3 50.0%
promotions 3 50.0%

Placement by ESP

Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.

ESP Emails Placement Inbox % Tabs % Spam %
Emarsys 6
50.0% 50.0% 0.0%

ESP activity over time

Jan 6 – Dec 29, 2025 · 2 weeks with sends

Weekly observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.

4 0 Emarsys: 4 (week of 2025-01-06)4Emarsys: 3 (week of 2025-12-29)3Jan 6Feb 17Mar 31May 12Jun 23Aug 4Sep 15Oct 27Dec 8Dec 29
Emarsys

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Sending IPs

IP addresses huel.com has been observed sending from, and where their mail landed in Gmail.

IPHostnameObsReputation
45.87.196.22 mta-2d57c416.ip4.emsmtp.us 7 Check →

Per-IP inbox / promotions / spam is being collected and will appear here as new emails are observed.

Sending domains

DomainESPs detectedDelivery (7d)
email.huel.comEmarsys 7