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Hotjar

hotjar.com
🏆Rank #566 🏷 SaaS Malta

Hotjar uses Amazon SES as their primary email service provider. They rank #566 in the Tranco list of most-popular domains. Their email authentication setup is solid (score 85/100). Missing: one-click unsubscribe.

Transactional ESPAmazon SES
Total observations6
Active days3
Avg per active day2.0
Last activity💤 Dormant · 7 weeks ago
Cadence~every 2 days
Compare Hotjar with another brand:

Email setup 85/100

Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.

Strong email setup
Authentication is in good shape — SPF, DKIM, and DMARC enforcement all configured.
85/100
SPF
pass
DKIM
pass
DMARC
pass (reject)
BIMI
none
Unsubscribe
missing
SPF lookups 10/10
Authentication

DMARC reports sent to Postmark DMARC. Policy p=reject means receivers actively block or quarantine spoofed mail.

SPF alignment: all 3 observed emails use a return-path aligned with hotjar.com (bounce.hotjar.com). SPF authenticates the visible From — supports DMARC directly.

Other ESPs detected

Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).

None — only the primary ESP(s) shown above

Confirmed senders

ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.

Amazon SES ✓ confirmed

Other SPF authorizations

ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.

SendGrid

Probed: hotjar.com, bounce.hotjar.com

Where emails landed (Gmail)

Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.

FolderCountShare
inbox 6 100.0%

Placement by ESP

Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.

ESP Emails Placement Inbox % Tabs % Spam %
Amazon SES 3
100.0% 0.0% 0.0%

ESP activity over time

May 9 – May 14, 2026 · 5 days with sends

Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.

2 0 Amazon SES: 1 (2026-05-09)1Amazon SES: 1 (2026-05-10)1Amazon SES: 1 (2026-05-11)1Amazon SES: 1 (2026-05-13)1Amazon SES: 2 (2026-05-14)205/0905/1005/1105/1205/1305/14
Amazon SES

Similar brands using Amazon SES

Sending IPs

IP addresses hotjar.com has been observed sending from, and where their mail landed in Gmail.

IPHostnameObsReputation
54.240.7.18 a7-18.smtp-out.eu-west-1.amazonses.com 3 Check →
54.240.7.19 a7-19.smtp-out.eu-west-1.amazonses.com 2 Check →
54.240.7.11 a7-11.smtp-out.eu-west-1.amazonses.com 1 Check →

Per-IP inbox / promotions / spam is being collected and will appear here as new emails are observed.

Sending domains

DomainESPs detectedDelivery (7d)
hotjar.comAmazon SES 6