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Hotels

hotels.com
🏆Rank #3,304 🏷 Travel 🇺🇸United States 📥 Inbox 83%

Hotels uses Salesforce MC as their primary email service provider. They rank #3,304 in the Tranco list of most-popular domains. Their email authentication setup is solid (score 85/100).

Marketing ESPSalesforce MC
Total observations16
Active days8
Avg per active day2.0
Last activity📬 Active · 5 days ago
Cadence~weekly
Compare Hotels with another brand:

Email setup 85/100

Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.

Strong email setup
Authentication is in good shape — SPF, DKIM, and DMARC enforcement all configured.
85/100
SPF
pass
DKIM
pass
DMARC
pass (reject)
BIMI
none
Unsubscribe
one-click
SPF lookups 8/10

SPF / DKIM / DMARC above reflect the last 6 emails we've observed. DMARC policy is read live from DNS.

Authentication

DMARC reports sent to Netcraft. Policy p=reject means receivers actively block or quarantine spoofed mail.

SPF alignment: all 16 observed emails use a return-path aligned with hotels.com (bounce.eg.hotels.com). SPF authenticates the visible From — supports DMARC directly.

DKIM alignment: all 16 observed emails sign with a domain aligned with hotels.com (eg.hotels.com). DKIM authenticates the visible From — supports DMARC directly.

Transport & deliverability

TLS: modern — 100% TLS 1.3 (across 7 sends).

Delivery (last 7 days): 50% under 10 seconds, 50% over 1 minute (across 2 sends).

Other ESPs detected

Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).

None — only the primary ESP(s) shown above

Confirmed senders

ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.

Salesforce MC ✓ confirmed

Other SPF authorizations

ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.

Amazon SES Marketo Microsoft 365 SendGrid

Probed: hotels.com, bounce.eg.hotels.com, eg.hotels.com

Where emails landed (Gmail)

Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.

FolderCountShare
inbox 10 83.3%
promotions 2 16.7%

Where emails landed (Outlook)

Placement observed in Outlook / Microsoft 365 mailboxes. Focused Inbox splits mail into two tabs, "Focused" (inbox) and "Other", plus Junk. 100% reached the Focused inbox across 1 observed email.

Focused 100% (1) Junk 0% (0)

Placement by ESP

Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.

ESP Emails Placement Inbox % Tabs % Spam %
Salesforce MC 12
83.3% 16.7% 0.0%

ESP activity over time

May 20 – Jun 25, 2026 · 8 days with sends

Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.

5 0 Salesforce MC: 1 (2026-05-20)1Salesforce MC: 1 (2026-05-26)1Salesforce MC: 5 (2026-06-04)5Salesforce MC: 1 (2026-06-05)1Salesforce MC: 1 (2026-06-16)1Salesforce MC: 5 (2026-06-21)5Salesforce MC: 1 (2026-06-23)1Salesforce MC: 1 (2026-06-25)105/2005/2405/2806/0106/0506/0906/1306/1706/2106/25
Salesforce MC

Similar brands using Salesforce MC

Sending IPs

IP addresses hotels.com has been observed sending from, and where their mail landed in Gmail.

IPHostnameObsPlacementReputation
13.110.210.100 lx100.mta.exacttarget.com 5 Check →
13.110.210.94 mta2.eg.hotels.com 5 4 Check →
13.110.210.105 lx105.mta.exacttarget.com 2 1 Check →
13.110.210.101 lx101.mta.exacttarget.com 1 Check →
13.110.210.103 lx103.mta.exacttarget.com 1 Check →
13.110.210.104 lx104.mta.exacttarget.com 1 Check →
13.110.210.97 unknown 1 Check →

Sending domains

DomainESPs detectedDelivery (7d)
eg.hotels.comSalesforce MC 16