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Hornbach

hornbach.de
🏆Rank #6,920 🏷 Retail 🇩🇪Germany 📥 Inbox 35%

Hornbach uses Airship as their primary email service provider. They rank #6,920 in the Tranco list of most-popular domains. Their email authentication setup is solid (score 85/100).

Marketing ESPAirship
Total observations21
Active days6
Avg per active day3.5
Last activity💤 Dormant · 7 weeks ago
Cadence~every 2 months
Compare Hornbach with another brand:

Email setup 85/100

Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.

Strong email setup
Authentication is in good shape — SPF, DKIM, and DMARC enforcement all configured.
85/100
SPF
pass
DKIM
pass
DMARC
pass (reject)
BIMI
none
Unsubscribe
one-click
SPF lookups 6/10
Authentication

DMARC reports sent to hornbach.de. Policy p=reject means receivers actively block or quarantine spoofed mail.

DKIM alignment: all 1 observed email sign with a domain aligned with hornbach.de (newsletter.hornbach.de). DKIM authenticates the visible From — supports DMARC directly.

Other ESPs detected

Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).

None — only the primary ESP(s) shown above

Confirmed senders

ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.

Airship ✓ via SparkPost

Other SPF authorizations

ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.

Retarus SparkPost

Probed: hornbach.de, newsletter.hornbach.de

Where emails landed (Gmail)

Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.

FolderCountShare
inbox 7 35.0%
promotions 13 65.0%

Placement by ESP

Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.

ESP Emails Placement Inbox % Tabs % Spam %
Airship 1
0.0% 100.0% 0.0%

ESP activity over time

Jun 30, 2025 – May 11, 2026 · 13 weeks with sends

Weekly observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.

3 0 Airship: 1 (week of 2025-06-30)1Airship: 2 (week of 2025-07-07)2Airship: 1 (week of 2025-07-21)1Airship: 1 (week of 2025-09-29)1Airship: 1 (week of 2026-01-26)1Airship: 1 (week of 2026-02-09)1Airship: 1 (week of 2026-03-23)1Airship: 2 (week of 2026-03-30)2Airship: 2 (week of 2026-04-06)2Airship: 2 (week of 2026-04-13)2Airship: 2 (week of 2026-04-20)2Airship: 3 (week of 2026-04-27)3Airship: 1 (week of 2026-05-11)1Jun 30 '25Aug 4 '25Sep 8 '25Oct 13 '25Nov 17 '25Dec 22 '25Jan 26 '26Mar 2 '26Apr 6 '26May 11 '26
Airship

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Sending IPs

IP addresses hornbach.de has been observed sending from, and where their mail landed in Gmail.

IPHostnameObsReputation
168.203.42.1 mta-203-42-1.sparkpostmail.com 20 Check →

Per-IP inbox / promotions / spam is being collected and will appear here as new emails are observed.

Sending domains

DomainESPs detectedDelivery (7d)
newsletter.hornbach.deAirship 21