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Hm

hm.com
🏆Rank #939 🏷 Retail 🇸🇪Sweden ✓ Inbox 97%

Hm uses Adobe Campaign as their primary email service provider. They rank #939 in the Tranco list of most-popular domains. Email goes out from 2 different subdomains. Their email authentication setup is solid (score 100/100).

Marketing ESPAdobe Campaign
Total observations38
Active days19
Avg per active day2.0
Last activity📬 Active · yesterday
Cadence~every 3 days
Compare Hm with another brand:

Email setup 100/100

Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.

Strong email setup
Authentication is in good shape — SPF, DKIM, and DMARC enforcement all configured.
100/100
SPF
pass
DKIM
pass
DMARC
pass (reject)
BIMI
verified VMC
Unsubscribe
one-click
SPF lookups 3/10

SPF / DKIM / DMARC above reflect the last 10 emails we've observed. DMARC policy is read live from DNS.

Authentication

DMARC reports sent to vali.email. Policy p=reject means receivers actively block or quarantine spoofed mail.

DKIM alignment: all 28 observed emails sign with a domain aligned with hm.com (email.hm.com). DKIM authenticates the visible From — supports DMARC directly.

Brand visibility

VMC issued by: digicert.

Transport & deliverability

TLS: 0% TLS 1.3, 100% TLS 1.2 (across 20 sends).

Delivery: fast — 100% of emails in the last 7 days arrive in under 10 seconds (across 7 sends).

Other ESPs detected

Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).

None — only the primary ESP(s) shown above

Confirmed senders

ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.

Adobe Campaign ✓ confirmed

Other SPF authorizations

ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.

Microsoft 365

Probed: hm.com, email.hm.com, autoemail.hm.com

Where emails landed (Gmail)

Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.

FolderCountShare
inbox 35 97.2%
promotions 1 2.8%

Placement by ESP

Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.

ESP Emails Placement Inbox % Tabs % Spam %
Adobe Campaign 34
97.1% 2.9% 0.0%

ESP activity over time

Apr 28 – Jun 29, 2026 · 19 days with sends

Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.

5 0 Adobe Campaign: 2 (2026-04-28)2Adobe Campaign: 2 (2026-05-05)2Adobe Campaign: 2 (2026-05-11)2Adobe Campaign: 2 (2026-05-12)2Adobe Campaign: 1 (2026-05-14)1Adobe Campaign: 1 (2026-05-18)1Adobe Campaign: 1 (2026-05-19)1Adobe Campaign: 1 (2026-06-03)1Adobe Campaign: 2 (2026-06-09)2Adobe Campaign: 2 (2026-06-10)2Adobe Campaign: 4 (2026-06-11)4Adobe Campaign: 2 (2026-06-15)2Adobe Campaign: 5 (2026-06-17)5Adobe Campaign: 1 (2026-06-18)1Adobe Campaign: 3 (2026-06-19)3Adobe Campaign: 2 (2026-06-21)2Adobe Campaign: 1 (2026-06-23)1Adobe Campaign: 2 (2026-06-25)2Adobe Campaign: 2 (2026-06-29)204/2805/0505/1205/1905/2606/0206/0906/1606/2306/29
Adobe Campaign

Similar brands using Adobe Campaign

Sending IPs

IP addresses hm.com has been observed sending from, and where their mail landed in Gmail.

IPHostnameObsPlacementReputation
172.82.227.207 r207.email.hm.com 4 2 Check →
172.82.232.136 r136.email.hm.com 4 Check →
172.82.232.126 r126.email.hm.com 3 3 Check →
172.82.230.148 r148.email.hm.com 2 Check →
172.82.227.198 r198.email.hm.com 2 Check →
172.82.232.131 r131.email.hm.com 2 Check →
172.82.227.196 r196.email.hm.com 2 Check →
172.82.230.151 r151.email.hm.com 2 Check →
172.82.227.191 r191.email.hm.com 2 2 Check →
172.82.230.157 r157.email.hm.com 1 Check →
172.82.230.155 r155.email.hm.com 1 Check →
172.82.232.135 r135.email.hm.com 1 Check →
172.82.232.133 r133.email.hm.com 1 Check →
172.82.232.124 r124.email.hm.com 1 Check →
172.82.227.216 r216.email.hm.com 1 Check →
172.82.227.210 r210.email.hm.com 1 Check →
172.82.230.149 r149.email.hm.com 1 Check →
172.82.232.129 r129.email.hm.com 1 Check →
172.82.227.215 r215.email.hm.com 1 Check →
172.82.230.152 r152.email.hm.com 1 1 Check →
172.82.232.132 r132.email.hm.com 1 1 Check →
172.82.227.205 r205.email.hm.com 1 1 Check →

Sending domains

DomainESPs detectedDelivery (7d)
email.hm.comAdobe Campaign 37
autoemail.hm.comAdobe Campaign 1