Hive uses HubSpot for marketing email and SparkPost for transactional/notifications. They rank #47,661 in the Tranco list of most-popular domains. We've also observed sends via SendGrid. Email goes out from 12 different subdomains. Their email authentication setup is good (score 73/100). Missing: DMARC enforcement. We've recorded 2 ESP changes since first observing this brand.
Non-ESP tools detected in this brand's emails. Independent of who sends — a brand can use any combination.
| HTML builder |
Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.
SPF / DKIM / DMARC above reflect the last 10 emails we've observed. DMARC policy is read live from DNS.
DMARC reports sent to hive.co. Policy
p=none is monitor-only — receivers won't act on spoofing yet.
SPF alignment: all 5 observed emails use a return-path aligned with hive.co (outbound.intercom.hive.co). SPF authenticates the visible From — supports DMARC directly.
DKIM alignment: all 139 observed emails sign with a domain aligned with hive.co (mail-1.hive.co, hive.co, mail-7.hive.co). DKIM authenticates the visible From — supports DMARC directly.
TLS: 0% TLS 1.3, 100% TLS 1.2 (across 129 sends).
Delivery: fast — 98% of emails in the last 7 days arrive in under 10 seconds (across 54 sends).
Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).
Intercom 6 SendGrid 1ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.
ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.
Probed: hive.co, outbound.intercom.hive.co, mail-12.hive.co, mail-1.hive.co, mail-6.hive.co, mail-16.hive.co, mail-3.hive.co, mail-7.hive.co, mail-4.hive.co, mail-11.hive.co, mail-10.hive.co, mail-17.hive.co
Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.
| Folder | Count | Share |
|---|---|---|
| inbox | 76 | 96.2% |
| spam | 3 | 3.8% |
Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.
| ESP | Emails | Placement | Inbox % | Tabs % | Spam % |
|---|---|---|---|---|---|
| SparkPost | 71 | 95.8% | 0.0% | 4.2% | |
| HubSpot | 1 | 100.0% | 0.0% | 0.0% | |
| Intercom | 6 | 100.0% | 0.0% | 0.0% | |
| SendGrid | 1 | 100.0% | 0.0% | 0.0% |
Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.
IP addresses hive.co has been observed sending from, and where their mail landed in Gmail.
| IP | Hostname | Obs | Placement | Reputation |
|---|---|---|---|---|
| 192.174.90.19 | mta-90-19.sparkpostmail.com |
107 | 23 | Check → |
| 192.174.90.17 | mta-90-17.sparkpostmail.com |
4 | 1 | Check → |
| 168.203.37.74 | mta-203-37-74.sparkpostmail.com |
3 | 1 | Check → |
| 192.174.90.16 | mta-90-16.sparkpostmail.com |
3 | 2 | Check → |
| 156.70.151.210 | mta-70-151-210.sparkpostmail.com |
3 | — | Check → |
| 192.174.90.14 | mta-90-14.sparkpostmail.com |
3 | 2 | Check → |
| 168.203.36.197 | mta-203-36-197.sparkpostmail.com |
3 | 2 | Check → |
| 192.174.84.127 | mta-174-84-127.intercom.com.sparkpostmail.com |
3 | 3 | Check → |
| 147.253.215.13 | mta-253-215-13.sparkpostmail.com |
2 | 1 | Check → |
| 192.174.90.13 | mta-90-13.sparkpostmail.com |
1 | — | Check → |
| 156.70.4.124 | mta-70-4-124.sparkpostmail.com |
1 | 1 | Check → |
| 192.174.84.113 | mta-174-84-113.intercom.com.sparkpostmail.com |
1 | 1 | Check → |
| 192.174.84.128 | mta-174-84-128.intercom.com.sparkpostmail.com |
1 | 1 | Check → |
| 168.203.37.212 | mta-203-37-212.sparkpostmail.com |
1 | 1 | Check → |
| Domain | ESPs detected | Delivery (7d) |
|---|---|---|
mail-1.hive.co | SparkPost 107 | |
hive.co | Intercom 6 SendGrid 1 HubSpot 1 | |
mail-7.hive.co | SparkPost 4 | |
mail-12.hive.co | SparkPost 3 | |
mail-6.hive.co | SparkPost 3 | |
mail-16.hive.co | SparkPost 3 | |
mail-4.hive.co | SparkPost 3 | |
mail-10.hive.co | SparkPost 3 | |
mail-11.hive.co | SparkPost 2 | |
mail-3.hive.co | SparkPost 1 | |
mail-17.hive.co | SparkPost 1 | |
mail-15.hive.co | SparkPost 1 |