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GitLab

gitlab.com
🏆Rank #414 🏷 SaaS 🇺🇸United States ✓ Inbox 100%

GitLab uses Marketo for marketing email and Mailgun for transactional/notifications. They rank #414 in the Tranco list of most-popular domains. We've also observed sends via Iterable. Email goes out from 3 different subdomains. Their email authentication setup is solid (score 85/100).

Marketing ESPMarketo
Transactional ESPMailgun
Total observations10
Active days6
Avg per active day1.7
Last activity📬 Active · today
Cadence~weekly

Other technologies

Non-ESP tools detected in this brand's emails. Independent of who sends — a brand can use any combination.

HTML builder RGE Studio
Compare GitLab with another brand:

Email setup 85/100

Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.

Strong email setup
Authentication is in good shape — SPF, DKIM, and DMARC enforcement all configured.
85/100
SPF
pass
DKIM
pass
DMARC
pass (reject)
BIMI
none
Unsubscribe
one-click
SPF lookups 10/10

SPF / DKIM / DMARC above reflect the last 3 emails we've observed. DMARC policy is read live from DNS.

Authentication

DMARC reports sent to vali.email. Policy p=reject means receivers actively block or quarantine spoofed mail.

SPF alignment: observed emails use a third-party return-path (potomac1050.mktomail.com) — SPF passes there but doesn't align with gitlab.com, so DMARC has to rely on DKIM alignment.

DKIM alignment: all 9 observed emails sign with a domain aligned with gitlab.com (mg.gitlab.com, gitlab.com, mail.gitlab.com). DKIM authenticates the visible From — supports DMARC directly.

Transport & deliverability

TLS: 0% TLS 1.3, 100% TLS 1.2 (across 5 sends).

Delivery: fast — 100% of emails in the last 7 days arrive in under 10 seconds (across 3 sends).

Other ESPs detected

Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).

Iterable 1

Confirmed senders

ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.

Mailgun ✓ confirmed Marketo ✓ confirmed

Other SPF authorizations

ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.

Adobe Campaign Amazon SES Google Workspace Salesforce MC

Probed: gitlab.com, potomac1050.mktomail.com, mg.gitlab.com, mail.gitlab.com

Where emails landed (Gmail)

Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.

FolderCountShare
inbox 10 100.0%

Placement by ESP

Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.

ESP Emails Placement Inbox % Tabs % Spam %
Marketo 2
100.0% 0.0% 0.0%
Iterable 1
100.0% 0.0% 0.0%
Mailgun 6
100.0% 0.0% 0.0%

ESP activity over time

Jun 3 – Jun 30, 2026 · 4 days with sends

Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.

3 0 Mailgun: 2 (2026-06-03)Iterable: 1 (2026-06-03)3Marketo: 2 (2026-06-12)2Mailgun: 1 (2026-06-23)1Mailgun: 2 (2026-06-30)206/0306/0606/0906/1206/1506/1806/2106/2406/2706/30
Mailgun Marketo Iterable

Similar brands using Marketo

Sending IPs

IP addresses gitlab.com has been observed sending from, and where their mail landed in Gmail.

IPHostnameObsPlacementReputation
159.112.247.232 v5232.v5478dbc4.use4.send.mailgun.net 3 2 Check →
159.112.247.23 v523.v5478dbc4.use4.send.mailgun.net 2 1 Check →
199.15.213.50 potomac1050.mktomail.com 2 Check →
192.28.150.227 potomac1227.mktomail.com 1 Check →
159.112.247.228 v5228.v5478dbc4.use4.send.mailgun.net 1 Check →
159.112.240.144 v5144.v5fc25cd0.use4.send.mailgun.net 1 Check →

Sending domains

DomainESPs detectedDelivery (7d)
mg.gitlab.comMailgun 6
gitlab.comMarketo 3
mail.gitlab.comIterable 1