Formaloo uses Amazon SES as their primary email service provider. They rank #970,647 in the Tranco list of most-popular domains. Their email authentication setup is good (score 80/100). Missing: one-click unsubscribe.
Amazon SESAuthentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.
SPF / DKIM / DMARC above reflect the last 1 email we've observed. DMARC policy is read live from DNS.
DMARC reports sent to cloudflare.net. Policy
p=quarantine means receivers actively block or quarantine spoofed mail.
SPF alignment: 96% of observed emails use an aligned return-path (mails.formaloo.net); the rest use third-party paths (adsalsagroup.com) where DMARC has to rely on DKIM alignment.
DKIM alignment: all 19 observed emails sign with a domain aligned with formaloo.net (formaloo.net). DKIM authenticates the visible From — supports DMARC directly.
TLS: modern — 100% TLS 1.3 (across 10 sends).
Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).
None — only the primary ESP(s) shown aboveESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.
ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.
Probed: formaloo.net, mails.formaloo.net, adsalsagroup.com
Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.
| Folder | Count | Share |
|---|---|---|
| inbox | 24 | 100.0% |
Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.
| ESP | Emails | Placement | Inbox % | Tabs % | Spam % |
|---|---|---|---|---|---|
| Amazon SES | 19 | 100.0% | 0.0% | 0.0% |
Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.
IP addresses formaloo.net has been observed sending from, and where their mail landed in Gmail.
| IP | Hostname | Obs | Placement | Reputation |
|---|---|---|---|---|
| 23.251.240.1 | e240-1.smtp-out.eu-north-1.amazonses.com |
9 | 1 | Check → |
| 23.251.240.5 | e240-5.smtp-out.eu-north-1.amazonses.com |
5 | — | Check → |
| 23.251.240.2 | e240-2.smtp-out.eu-north-1.amazonses.com |
4 | — | Check → |
| 23.251.240.3 | e240-3.smtp-out.eu-north-1.amazonses.com |
4 | — | Check → |
| 23.251.240.6 | e240-6.smtp-out.eu-north-1.amazonses.com |
3 | — | Check → |
| 23.251.240.4 | e240-4.smtp-out.eu-north-1.amazonses.com |
3 | — | Check → |
| Domain | ESPs detected | Delivery (7d) |
|---|---|---|
formaloo.net | Amazon SES 29 |
