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Firefox

firefox.com
🏆Rank #518 🏷 SaaS 🇺🇸United States

Firefox uses Amazon SES as their primary email service provider. They rank #518 in the Tranco list of most-popular domains. Their email authentication setup is solid (score 85/100). Missing: one-click unsubscribe.

Transactional ESPAmazon SES
Total observations2
Active days2
Avg per active day1.0
Last activity💤 Dormant · 4 months ago
Cadence~every 6 months
Compare Firefox with another brand:

Email setup 85/100

Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.

Strong email setup
Authentication is in good shape — SPF, DKIM, and DMARC enforcement all configured.
85/100
SPF
pass
DKIM
pass
DMARC
pass (reject)
BIMI
none
Unsubscribe
missing
SPF lookups 4/10

SPF / DKIM / DMARC above reflect the last 1 email we've observed. DMARC policy is read live from DNS.

Authentication

DMARC reports sent to vali.email. Policy p=reject means receivers actively block or quarantine spoofed mail.

SPF alignment: all 1 observed email use a return-path aligned with firefox.com (mail.firefox.com). SPF authenticates the visible From — supports DMARC directly.

DKIM alignment: all 1 observed email sign with a domain aligned with firefox.com (firefox.com). DKIM authenticates the visible From — supports DMARC directly.

Other ESPs detected

Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).

None — only the primary ESP(s) shown above

Confirmed senders

ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.

Amazon SES ✓ confirmed

Other SPF authorizations

No additional ESPs authorized in the brand's SPF beyond the confirmed senders above.

Probed: firefox.com, mail.firefox.com

Where emails landed (Gmail)

Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.

FolderCountShare
inbox 1 50.0%
promotions 1 50.0%

Placement by ESP

Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.

ESP Emails Placement Inbox % Tabs % Spam %
Amazon SES 2
50.0% 50.0% 0.0%

ESP activity over time

Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.

No sends in the last 90 days. View all time to see history.

Similar brands using Amazon SES

Sending IPs

IP addresses firefox.com has been observed sending from, and where their mail landed in Gmail.

IPHostnameObsPlacementReputation
54.240.59.50 a59-50.smtp-out.us-west-2.amazonses.com 1 Check →
54.240.59.51 a59-51.smtp-out.us-west-2.amazonses.com 1 1 Check →

Sending domains

DomainESPs detectedDelivery (7d)
firefox.comAmazon SES 2