Fifa uses Airship for marketing email and SendGrid for transactional/notifications. They rank #2,757 in the Tranco list of most-popular domains. We've also observed sends via Shopify Messaging. Email goes out from 3 different subdomains. Their email authentication setup is solid (score 85/100). We've recorded 1 ESP change since first observing this brand.
Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.
SPF / DKIM / DMARC above reflect the last 5 emails we've observed. DMARC policy is read live from DNS.
DMARC reports sent to proofpoint.com. Policy
p=reject means receivers actively block or quarantine spoofed mail.
SPF alignment: all 34 observed emails use a return-path aligned with fifa.com (em3891.mailing.fifa.com, em5655.fifa.com, mailerarg.mail.store.fifa.com). SPF authenticates the visible From — supports DMARC directly.
DKIM alignment: all 32 observed emails sign with a domain aligned with fifa.com (mailing.fifa.com, fifa.com, mail.store.fifa.com). DKIM authenticates the visible From — supports DMARC directly.
TLS: modern — 100% TLS 1.3 (across 18 sends).
Delivery: fast — 100% of emails in the last 7 days arrive in under 10 seconds (across 5 sends).
Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).
Shopify Messaging 3ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.
ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.
Probed: fifa.com, em5655.fifa.com, em3891.mailing.fifa.com, mailerarg.mail.store.fifa.com, mailing.fifa.com, mail.store.fifa.com
Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.
| Folder | Count | Share |
|---|---|---|
| inbox | 24 | 77.4% |
| promotions | 7 | 22.6% |
Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.
| ESP | Emails | Placement | Inbox % | Tabs % | Spam % |
|---|---|---|---|---|---|
| SendGrid | 7 | 100.0% | 0.0% | 0.0% | |
| Shopify Messaging | 3 | 100.0% | 0.0% | 0.0% | |
| Airship | 21 | 66.7% | 33.3% | 0.0% |
Monthly observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.
IP addresses fifa.com has been observed sending from, and where their mail landed in Gmail.
| Domain | ESPs detected | Delivery (7d) |
|---|---|---|
mailing.fifa.com | Airship 23 | |
fifa.com | SendGrid 8 | |
mail.store.fifa.com | Shopify Messaging 3 |
