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Fidelity

fidelity.com
🏆Rank #879 🏷 Finance 🇺🇸United States ✓ Inbox 92%

Fidelity uses Salesforce MC as their primary email service provider. They rank #879 in the Tranco list of most-popular domains. We've also observed sends via HubSpot. Their email authentication setup is solid (score 85/100).

Marketing ESPSalesforce MC
Total observations29
Active days17
Avg per active day1.7
Last activity📬 Active · yesterday
Cadence~every 3 days
Compare Fidelity with another brand:

Email setup 85/100

Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.

Strong email setup
Authentication is in good shape — SPF, DKIM, and DMARC enforcement all configured.
85/100
SPF
pass
DKIM
pass
DMARC
pass (reject)
BIMI
none
Unsubscribe
one-click
SPF lookups 5/10

SPF / DKIM / DMARC above reflect the last 5 emails we've observed. DMARC policy is read live from DNS.

Authentication

DMARC reports sent to PowerDMARC. Policy p=reject means receivers actively block or quarantine spoofed mail.

SPF alignment: all 28 observed emails use a return-path aligned with fidelity.com (bounce.mail.fidelity.com). SPF authenticates the visible From — supports DMARC directly.

DKIM alignment: all 25 observed emails sign with a domain aligned with fidelity.com (mail.fidelity.com). DKIM authenticates the visible From — supports DMARC directly.

Transport & deliverability

TLS: modern — 100% TLS 1.3 (across 7 sends).

Delivery: fast — 80% of emails in the last 7 days arrive in under 10 seconds (across 5 sends).

Other ESPs detected

Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).

HubSpot 1

Confirmed senders

ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.

Salesforce MC ✓ confirmed

Other SPF authorizations

ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.

Acoustic Microsoft 365 SendGrid

Probed: fidelity.com, bounce.mail.fidelity.com, mail.fidelity.com

Where emails landed (Gmail)

Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.

FolderCountShare
inbox 23 92.0%
promotions 2 8.0%

Placement by ESP

Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.

ESP Emails Placement Inbox % Tabs % Spam %
HubSpot 1
100.0% 0.0% 0.0%
Salesforce MC 23
91.3% 8.7% 0.0%

ESP activity over time

May 4 – Jun 29, 2026 · 19 days with sends

Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.

3 0 Salesforce MC: 1 (2026-05-04)1Salesforce MC: 1 (2026-05-05)1Salesforce MC: 2 (2026-05-12)2Salesforce MC: 1 (2026-05-13)1Salesforce MC: 2 (2026-05-15)HubSpot: 1 (2026-05-15)3Salesforce MC: 2 (2026-05-16)2Salesforce MC: 1 (2026-05-18)1Salesforce MC: 1 (2026-05-25)1Salesforce MC: 3 (2026-05-27)3Salesforce MC: 1 (2026-05-30)1Salesforce MC: 3 (2026-06-02)3Salesforce MC: 1 (2026-06-03)1Salesforce MC: 2 (2026-06-04)2Salesforce MC: 1 (2026-06-13)1Salesforce MC: 1 (2026-06-17)1Salesforce MC: 1 (2026-06-23)1Salesforce MC: 2 (2026-06-25)2Salesforce MC: 1 (2026-06-27)1Salesforce MC: 1 (2026-06-29)105/0405/1005/1605/2205/2806/0306/0906/1506/2106/27
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Salesforce MC HubSpot

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Sending IPs

IP addresses fidelity.com has been observed sending from, and where their mail landed in Gmail.

IPHostnameObsPlacementReputation
68.232.205.112 mta4.mail.fidelity.com 7 Check →
68.232.205.113 mta5.mail.fidelity.com 4 Check →
68.232.205.109 mta.mail.fidelity.com 3 Check →
68.232.205.115 mta7.mail.fidelity.com 2 Check →
68.232.206.108 mta19.mail.fidelity.com 1 Check →
68.232.195.172 mta9.mail.fidelity.com 1 Check →
68.232.206.110 mta21.mail.fidelity.com 1 Check →
68.232.206.102 mta14.mail.fidelity.com 1 1 Check →
68.232.205.111 mta3.mail.fidelity.com 1 1 Check →

Sending domains

DomainESPs detectedDelivery (7d)
mail.fidelity.comSalesforce MC 28 HubSpot 1