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Fanaticsretailgroup

fanaticsretailgroup.com
🏆Rank #79,973 🏷 Retail 🇺🇸United States ✓ Inbox 100%

Fanaticsretailgroup uses Constant Contact for marketing email and Amazon SES for transactional/notifications. They rank #79,973 in the Tranco list of most-popular domains. Email goes out from 2 different subdomains. Their email authentication setup is good (score 70/100). Missing: one-click unsubscribe.

Marketing ESPConstant Contact
Transactional ESPAmazon SES
Total observations15
Active days7
Avg per active day2.1
Last activity📬 Active · 6 days ago
Cadence~every 3 days
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Email setup 70/100

Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.

Solid setup, room to improve
Most authentication signals are present. A couple of pieces would tighten things up.
70/100
SPF
pass
DKIM
pass
DMARC
pass (reject)
BIMI
none
Unsubscribe
missing
SPF lookups 5/10

SPF / DKIM / DMARC above reflect the last 7 emails we've observed. DMARC policy is read live from DNS.

Authentication

DMARC reports sent to vali.email. Policy p=reject means receivers actively block or quarantine spoofed mail.

SPF alignment: all 15 observed emails use a return-path aligned with fanaticsretailgroup.com (s.nhl.fanaticsretailgroup.com, e.s.fanaticsretailgroup.com). SPF authenticates the visible From — supports DMARC directly.

DKIM alignment: all 15 observed emails sign with a domain aligned with fanaticsretailgroup.com (nhl.fanaticsretailgroup.com, s.fanaticsretailgroup.com). DKIM authenticates the visible From — supports DMARC directly.

Transport & deliverability

TLS: modern — 100% TLS 1.3 (across 11 sends).

Other ESPs detected

Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).

None — only the primary ESP(s) shown above

Confirmed senders

ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.

Amazon SES ✓ confirmed

Other SPF authorizations

ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.

Mandrill Microsoft 365

Probed: fanaticsretailgroup.com, e.s.fanaticsretailgroup.com, s.nhl.fanaticsretailgroup.com, s.fanaticsretailgroup.com, nhl.fanaticsretailgroup.com

Where emails landed (Gmail)

Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.

FolderCountShare
inbox 12 100.0%

Placement by ESP

Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.

ESP Emails Placement Inbox % Tabs % Spam %
Amazon SES 11
100.0% 0.0% 0.0%
Constant Contact 1
100.0% 0.0% 0.0%

ESP activity over time

Jun 4 – Jun 24, 2026 · 7 days with sends

Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.

6 0 Constant Contact: 1 (2026-06-04)1Amazon SES: 2 (2026-06-05)2Amazon SES: 1 (2026-06-08)1Amazon SES: 1 (2026-06-15)1Amazon SES: 3 (2026-06-17)3Amazon SES: 6 (2026-06-19)6Amazon SES: 1 (2026-06-24)106/0406/0706/1006/1306/1606/1906/2206/24
Amazon SES Constant Contact

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Sending IPs

IP addresses fanaticsretailgroup.com has been observed sending from, and where their mail landed in Gmail.

IPHostnameObsPlacementReputation
23.249.217.104 d217-104.smtp-out.amazonses.com 15 1 Check →

Sending domains

DomainESPs detectedDelivery (7d)
nhl.fanaticsretailgroup.comAmazon SES 11
s.fanaticsretailgroup.comAmazon SES 3 Constant Contact 1