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Famly

famly.co
🏆Rank #56,420 🏷 SaaS 🇩🇰Denmark ✓ Inbox 100%

Famly uses Amazon SES as their primary email service provider. They rank #56,420 in the Tranco list of most-popular domains. Their email authentication setup is solid (score 85/100). Missing: one-click unsubscribe.

Transactional ESPAmazon SES
Total observations94
Active days16
Avg per active day5.9
Last activity📬 Active · today
Cadence~every 2 days
Compare Famly with another brand:

Email setup 85/100

Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.

Strong email setup
Authentication is in good shape — SPF, DKIM, and DMARC enforcement all configured.
85/100
SPF
pass
DKIM
pass
DMARC
pass (reject)
BIMI
none
Unsubscribe
missing
SPF lookups 6/10

SPF / DKIM / DMARC above reflect the last 10 emails we've observed. DMARC policy is read live from DNS.

Authentication

DMARC reports sent to dmarcian. Policy p=reject means receivers actively block or quarantine spoofed mail.

SPF alignment: all 94 observed emails use a return-path aligned with famly.co (ses.famly.co). SPF authenticates the visible From — supports DMARC directly.

DKIM alignment: all 94 observed emails sign with a domain aligned with famly.co (famly.co). DKIM authenticates the visible From — supports DMARC directly.

Transport & deliverability

TLS: modern — 100% TLS 1.3 (across 57 sends).

Delivery: fast — 100% of emails in the last 7 days arrive in under 10 seconds (across 5 sends).

Other ESPs detected

Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).

None — only the primary ESP(s) shown above

Confirmed senders

ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.

Amazon SES ✓ confirmed

Other SPF authorizations

ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.

Google Workspace HubSpot Mandrill

Probed: famly.co, ses.famly.co

Where emails landed (Gmail)

Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.

FolderCountShare
inbox 55 100.0%

Placement by ESP

Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.

ESP Emails Placement Inbox % Tabs % Spam %
Amazon SES 55
100.0% 0.0% 0.0%

ESP activity over time

Jun 3 – Jun 30, 2026 · 17 days with sends

Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.

13 0 Amazon SES: 2 (2026-06-03)2Amazon SES: 2 (2026-06-04)2Amazon SES: 4 (2026-06-05)4Amazon SES: 2 (2026-06-08)2Amazon SES: 7 (2026-06-09)7Amazon SES: 13 (2026-06-10)13Amazon SES: 6 (2026-06-11)6Amazon SES: 4 (2026-06-12)4Amazon SES: 8 (2026-06-15)8Amazon SES: 5 (2026-06-16)5Amazon SES: 12 (2026-06-17)12Amazon SES: 6 (2026-06-18)6Amazon SES: 10 (2026-06-19)10Amazon SES: 8 (2026-06-22)8Amazon SES: 1 (2026-06-25)1Amazon SES: 2 (2026-06-29)2Amazon SES: 2 (2026-06-30)206/0306/0606/0906/1206/1506/1806/2106/2406/2706/30
Amazon SES

Similar brands using Amazon SES

Sending IPs

IP addresses famly.co has been observed sending from, and where their mail landed in Gmail.

IPHostnameObsPlacementReputation
69.169.224.102 b224-102.smtp-out.eu-central-1.amazonses.com 12 2 Check →
69.169.224.119 b224-119.smtp-out.eu-central-1.amazonses.com 9 Check →
69.169.224.108 b224-108.smtp-out.eu-central-1.amazonses.com 8 Check →
69.169.224.105 b224-105.smtp-out.eu-central-1.amazonses.com 8 3 Check →
69.169.224.120 b224-120.smtp-out.eu-central-1.amazonses.com 7 3 Check →
69.169.224.127 b224-127.smtp-out.eu-central-1.amazonses.com 6 Check →
69.169.224.117 b224-117.smtp-out.eu-central-1.amazonses.com 6 Check →
69.169.224.122 b224-122.smtp-out.eu-central-1.amazonses.com 6 Check →
69.169.224.103 b224-103.smtp-out.eu-central-1.amazonses.com 5 3 Check →
69.169.224.104 b224-104.smtp-out.eu-central-1.amazonses.com 5 Check →
69.169.224.106 b224-106.smtp-out.eu-central-1.amazonses.com 5 Check →
69.169.224.121 b224-121.smtp-out.eu-central-1.amazonses.com 4 Check →
69.169.224.126 b224-126.smtp-out.eu-central-1.amazonses.com 4 Check →
69.169.224.100 b224-100.smtp-out.eu-central-1.amazonses.com 4 Check →
69.169.224.125 b224-125.smtp-out.eu-central-1.amazonses.com 3 2 Check →
69.169.224.118 b224-118.smtp-out.eu-central-1.amazonses.com 2 Check →

Sending domains

DomainESPs detectedDelivery (7d)
famly.coAmazon SES 94