Everyday uses Salesforce MC for marketing email and SendGrid for transactional/notifications. They rank #103,204 in the Tranco list of most-popular domains. Email goes out from 3 different subdomains. Their email authentication setup is solid (score 85/100). We've recorded 1 ESP change since first observing this brand.
Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.
SPF / DKIM / DMARC above reflect the last 2 emails we've observed. DMARC policy is read live from DNS.
DMARC reports sent to proofpoint.com. Policy
p=reject means receivers actively block or quarantine spoofed mail.
SPF alignment: 40% of observed emails use an aligned return-path (em3381.mobile.everyday.com.au, em5974.account-notifications.everyday.com.au); the rest use third-party paths (bounce.email.woolworthsrewards.com.au) where DMARC has to rely on DKIM alignment.
DKIM alignment: all 14 observed emails sign with a domain aligned with everyday.com.au (email.everyday.com.au, mobile.everyday.com.au, account-notifications.everyday.com.au). DKIM authenticates the visible From — supports DMARC directly.
Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).
None — only the primary ESP(s) shown aboveESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.
ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.
Probed: everyday.com.au, bounce.email.woolworthsrewards.com.au, em3381.mobile.everyday.com.au, em5974.account-notifications.everyday.com.au, email.everyday.com.au, mobile.everyday.com.au, account-notifications.everyday.com.au
Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.
| Folder | Count | Share |
|---|---|---|
| inbox | 16 | 100.0% |
Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.
| ESP | Emails | Placement | Inbox % | Tabs % | Spam % |
|---|---|---|---|---|---|
| SendGrid | 6 | 100.0% | 0.0% | 0.0% | |
| Salesforce MC | 9 | 100.0% | 0.0% | 0.0% |
Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.
IP addresses everyday.com.au has been observed sending from, and where their mail landed in Gmail.
| IP | Hostname | Obs | Placement | Reputation |
|---|---|---|---|---|
| 159.183.198.6 | o3.ptr3681.woolworths.com.au |
4 | — | Check → |
| 136.147.184.43 | mta7.email.woolworthsrewards.com.au |
3 | — | Check → |
| 136.147.184.37 | mta.email.woolworthsrewards.com.au |
2 | — | Check → |
| 136.147.184.40 | mta4.email.woolworthsrewards.com.au |
2 | 1 | Check → |
| 136.147.184.44 | mta8.email.woolworthsrewards.com.au |
2 | — | Check → |
| 159.183.81.143 | o10.ptr4029.account-notifications.everyday.com.au |
2 | — | Check → |
| 136.147.184.41 | mta5.email.woolworthsrewards.com.au |
1 | 1 | Check → |
| Domain | ESPs detected | Delivery (7d) |
|---|---|---|
email.everyday.com.au | Salesforce MC 10 | |
mobile.everyday.com.au | SendGrid 4 | |
account-notifications.everyday.com.au | SendGrid 2 |