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Dataguidance

dataguidance.com
🏆Rank #157,113 🏷 Media 🇬🇧United Kingdom

Dataguidance uses Marketo for marketing email and SendGrid for transactional/notifications. They rank #157,113 in the Tranco list of most-popular domains. Email goes out from 2 different subdomains. Their email authentication setup is solid (score 85/100).

Marketing ESPMarketo
Transactional ESPSendGrid
Total observations5
Active days3
Avg per active day1.7
Last activity📬 Active · 2 days ago
Cadence~every 2 weeks
Compare Dataguidance with another brand:

Email setup 85/100

Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.

Strong email setup
Authentication is in good shape — SPF, DKIM, and DMARC enforcement all configured.
85/100
SPF
pass
DKIM
pass
DMARC
pass (reject)
BIMI
none
Unsubscribe
one-click
SPF lookups 2/10

SPF / DKIM / DMARC above reflect the last 1 email we've observed. DMARC policy is read live from DNS.

Authentication

DMARC reports sent to proofpoint.com. Policy p=reject means receivers actively block or quarantine spoofed mail.

SPF alignment: 20% of observed emails use an aligned return-path (onetrust.email.dataguidance.com); the rest use third-party paths (potomac1050.mktomail.com) where DMARC has to rely on DKIM alignment.

DKIM alignment: all 4 observed emails sign with a domain aligned with dataguidance.com (e.dataguidance.com). DKIM authenticates the visible From — supports DMARC directly.

Other ESPs detected

Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).

None — only the primary ESP(s) shown above

Confirmed senders

ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.

SendGrid ✓ confirmed Marketo ✓ via sending IP

Other SPF authorizations

ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.

Proofpoint

Probed: dataguidance.com, onetrust.email.dataguidance.com, potomac1050.mktomail.com, email.dataguidance.com, e.dataguidance.com

Where emails landed (Gmail)

Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.

FolderCountShare
inbox 5 100.0%

Placement by ESP

Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.

ESP Emails Placement Inbox % Tabs % Spam %
Marketo 4
100.0% 0.0% 0.0%
SendGrid 1
100.0% 0.0% 0.0%

ESP activity over time

May 15 – Jun 29, 2026 · 3 days with sends

Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.

3 0 SendGrid: 1 (2026-05-15)1Marketo: 3 (2026-06-10)3Marketo: 1 (2026-06-29)105/1505/2005/2505/3006/0406/0906/1406/1906/2406/29
Marketo SendGrid

Similar brands using Marketo

Sending IPs

IP addresses dataguidance.com has been observed sending from, and where their mail landed in Gmail.

IPHostnameObsPlacementReputation
192.28.150.228 potomac1228.mktomail.com 3 Check →
167.89.76.99 o2.live.m.onetrust.com 1 Check →
199.15.213.53 potomac1053.mktomail.com 1 1 Check →

Sending domains

DomainESPs detectedDelivery (7d)
e.dataguidance.comMarketo 4
email.dataguidance.comSendGrid 1