Boots uses Adobe Campaign as their primary email service provider. They rank #8,784 in the Tranco list of most-popular domains. Their email authentication setup is solid (score 85/100).
Non-ESP tools detected in this brand's emails. Independent of who sends — a brand can use any combination.
| HTML builder |
Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.
SPF / DKIM / DMARC above reflect the last 10 emails we've observed. DMARC policy is read live from DNS.
DMARC reports sent to DMARC Analyzer (Mimecast). Policy
p=reject means receivers actively block or quarantine spoofed mail.
DKIM alignment: all 37 observed emails sign with a domain aligned with boots.com (mail.boots.com). DKIM authenticates the visible From — supports DMARC directly.
TLS: 0% TLS 1.3, 100% TLS 1.2 (across 26 sends).
Delivery: fast — 100% of emails in the last 7 days arrive in under 10 seconds (across 18 sends).
Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).
None — only the primary ESP(s) shown aboveESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.
ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.
Probed: boots.com, mail.boots.com
Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.
| Folder | Count | Share |
|---|---|---|
| inbox | 22 | 62.9% |
| promotions | 13 | 37.1% |
Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.
| ESP | Emails | Placement | Inbox % | Tabs % | Spam % |
|---|---|---|---|---|---|
| Adobe Campaign | 35 | 62.9% | 37.1% | 0.0% |
Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.
IP addresses boots.com has been observed sending from, and where their mail landed in Gmail.
| IP | Hostname | Obs | Placement | Reputation |
|---|---|---|---|---|
| 130.248.198.106 | r106.mail.boots.com |
7 | 3 | Check → |
| 130.248.198.102 | r102.mail.boots.com |
7 | 4 | Check → |
| 130.248.198.107 | r107.mail.boots.com |
5 | 3 | Check → |
| 130.248.198.103 | r103.mail.boots.com |
5 | 4 | Check → |
| 130.248.198.99 | r99.mail.boots.com |
4 | 1 | Check → |
| 130.248.198.108 | r108.mail.boots.com |
4 | 2 | Check → |
| 130.248.198.105 | r105.mail.boots.com |
2 | — | Check → |
| 130.248.198.104 | r104.mail.boots.com |
2 | — | Check → |
| 130.248.198.100 | r100.mail.boots.com |
1 | — | Check → |
| Domain | ESPs detected | Delivery (7d) |
|---|---|---|
mail.boots.com | Adobe Campaign 37 |