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Booktrail

booktrail.community
🌐Web popularity N/A 🏷 Media 🇬🇧United Kingdom

Booktrail uses Amazon SES as their primary email service provider. Their email authentication setup is incomplete (score 50/100). Missing: DMARC, DMARC enforcement, one-click unsubscribe.

Transactional ESPAmazon SES
Total observations6
Active days2
Avg per active day3.0
Last activity⏸ Slowing · 4 weeks ago
Cadence~every 3 days
Compare Booktrail with another brand:

Email setup 50/100

Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.

Setup has gaps
Some authentication is missing or weak — receivers may give less benefit of the doubt.
50/100
SPF
pass
DKIM
pass
DMARC
missing
BIMI
none
Unsubscribe
missing
SPF lookups 1/10
Authentication

No DMARC record published. Domain is not protected against spoofing.

SPF alignment: all 6 observed emails use a return-path aligned with booktrail.community (send.booktrail.community). SPF authenticates the visible From — supports DMARC directly.

DKIM alignment: all 6 observed emails sign with a domain aligned with booktrail.community (booktrail.community). DKIM authenticates the visible From — supports DMARC directly.

Other ESPs detected

Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).

None — only the primary ESP(s) shown above

Confirmed senders

ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.

Amazon SES ✓ confirmed

Other SPF authorizations

No additional ESPs authorized in the brand's SPF beyond the confirmed senders above.

Probed: booktrail.community, send.booktrail.community

Where emails landed (Gmail)

Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.

FolderCountShare
inbox 5 100.0%

Placement by ESP

Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.

ESP Emails Placement Inbox % Tabs % Spam %
Amazon SES 5
100.0% 0.0% 0.0%

ESP activity over time

Jun 5 – Jun 5, 2026 · 1 day with sends

Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.

4 0 Amazon SES: 4 (2026-06-05)406/05
Amazon SES

Similar brands using Amazon SES

Sending IPs

IP addresses booktrail.community has been observed sending from, and where their mail landed in Gmail.

IPHostnameObsReputation
54.240.9.22 a9-22.smtp-out.amazonses.com 3 Check →
54.240.9.104 a9-104.smtp-out.amazonses.com 2 Check →
54.240.9.68 a9-68.smtp-out.amazonses.com 1 Check →

Per-IP inbox / promotions / spam is being collected and will appear here as new emails are observed.

Sending domains

DomainESPs detectedDelivery (7d)
booktrail.communityAmazon SES 6