Boohoo uses Mailgun as their primary email service provider. They're the #18,865 most-visited website overall, per Tranco (a web-popularity measure, not an email one). Their email authentication setup is solid (score 85/100).
Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.
SPF / DKIM / DMARC above reflect the last 2 emails we've observed. DMARC policy is read live from DNS.
DMARC reports sent to DMARC Analyzer (Mimecast). Policy
p=reject means receivers actively block or quarantine spoofed mail.
DKIM alignment: all 3 observed emails sign with a domain aligned with boohoo.com (e.boohoo.com). DKIM authenticates the visible From — supports DMARC directly.
Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).
None — only the primary ESP(s) shown aboveESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.
ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.
Probed: boohoo.com, e.boohoo.com
Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.
| Folder | Count | Share |
|---|---|---|
| promotions | 7 | 100.0% |
Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.
| ESP | Emails | Placement | Inbox % | Tabs % | Spam % |
|---|---|---|---|---|---|
| Mailgun | 3 | 0.0% | 100.0% | 0.0% |
Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.
IP addresses boohoo.com has been observed sending from, and where their mail landed in Gmail.
| IP | Hostname | Obs | Placement | Reputation |
|---|---|---|---|---|
| 161.38.205.209 | v5209.v5b52dc11.euw1.send.eu.mailgun.net |
2 | — | Check → |
| 185.250.238.246 | v5246.v5bda8fb2.euw1.send.eu.mailgun.net |
2 | 1 | Check → |
| 204.220.160.197 | a197.acaddf09.euw1.send.eu.mailgun.net |
1 | — | Check → |
| 198.244.60.217 | a217.a5d06dfa.euw1.send.eu.mailgun.net |
1 | — | Check → |
| 143.55.237.214 | v5214.v5d5bf7cd.euw1.send.eu.mailgun.net |
1 | 1 | Check → |
| Domain | ESPs detected | Delivery (7d) |
|---|---|---|
e.boohoo.com | Mailgun 7 |
