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Bluehost

bluehost.com
🏆Rank #629 🏷 SaaS 🇺🇸United States ✓ Inbox 94%

Bluehost uses Salesforce MC for marketing email and SparkPost for transactional/notifications. They rank #629 in the Tranco list of most-popular domains. We've also observed sends via SendGrid. Email goes out from 3 different subdomains. Their email authentication setup is good (score 73/100). Missing: DMARC enforcement.

Marketing ESPSalesforce MC
Transactional ESPSparkPost
Total observations17
Active days8
Avg per active day2.1
Last activity📬 Active · today
Cadence~weekly
Compare Bluehost with another brand:

Email setup 73/100

Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.

Solid setup, room to improve
Most authentication signals are present. A couple of pieces would tighten things up.
73/100
SPF
pass
DKIM
pass
DMARC
pass (none)
BIMI
none
Unsubscribe
one-click
SPF lookups 10/10

SPF / DKIM / DMARC above reflect the last 10 emails we've observed. DMARC policy is read live from DNS.

Authentication

DMARC reports sent to Postmark DMARC. Policy p=none is monitor-only — receivers won't act on spoofing yet.

SPF alignment: 88% of observed emails use an aligned return-path (bounce.e.bluehost.com); the rest use third-party paths (experte.com) where DMARC has to rely on DKIM alignment.

DKIM alignment: all 15 observed emails sign with a domain aligned with bluehost.com (e.bluehost.com, verify.bluehost.com). DKIM authenticates the visible From — supports DMARC directly.

Transport & deliverability

TLS: modern — 100% TLS 1.3 (across 14 sends).

Delivery (last 7 days): 75% under 10 seconds, 0% over 1 minute (across 8 sends).

Other ESPs detected

Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).

SendGrid 1

Confirmed senders

ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.

Salesforce MC ✓ confirmed

Other SPF authorizations

ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.

Google Workspace Mailjet Microsoft 365 SparkPost

Probed: bluehost.com, experte.com, bounce.e.bluehost.com, e.bluehost.com, transcripts.bluehost.com, verify.bluehost.com

Where emails landed (Gmail)

Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.

FolderCountShare
inbox 15 93.8%
promotions 1 6.3%

Placement by ESP

Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.

ESP Emails Placement Inbox % Tabs % Spam %
Salesforce MC 13
92.3% 7.7% 0.0%
SparkPost 1
100.0% 0.0% 0.0%
SendGrid 1
100.0% 0.0% 0.0%

ESP activity over time

Jun 14 – Jun 30, 2026 · 5 days with sends

Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.

5 0 SendGrid: 1 (2026-06-14)1Salesforce MC: 5 (2026-06-18)5Salesforce MC: 4 (2026-06-23)4Salesforce MC: 2 (2026-06-26)2Salesforce MC: 2 (2026-06-30)206/1406/1606/1806/2006/2206/2406/2606/2806/30
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Salesforce MC SparkPost SendGrid

Similar brands using Salesforce MC

Sending IPs

IP addresses bluehost.com has been observed sending from, and where their mail landed in Gmail.

IPHostnameObsPlacementReputation
198.245.94.192 mta.e.hostingmessages.com 6 4 Check →

Sending domains

DomainESPs detectedDelivery (7d)
e.bluehost.comSalesforce MC 15
transcripts.bluehost.comSparkPost 1
verify.bluehost.comSendGrid 1