Bluebella uses Klaviyo as their primary email service provider. They rank #338,943 in the Tranco list of most-popular domains. Their email authentication setup is good (score 73/100). Missing: DMARC enforcement.
Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.
SPF / DKIM / DMARC above reflect the last 6 emails we've observed. DMARC policy is read live from DNS.
DMARC reports sent to bluebella.com. Policy
p=none is monitor-only — receivers won't act on spoofing yet.
SPF alignment: all 21 observed emails use a return-path aligned with bluebella.com (email.bluebella.com). SPF authenticates the visible From — supports DMARC directly.
DKIM alignment: all 19 observed emails sign with a domain aligned with bluebella.com (bluebella.com). DKIM authenticates the visible From — supports DMARC directly.
TLS: modern — 100% TLS 1.3 (across 11 sends).
Delivery: fast — 83% of emails in the last 7 days arrive in under 10 seconds (across 6 sends).
Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).
None — only the primary ESP(s) shown aboveESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.
ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.
Probed: bluebella.com, email.bluebella.com
Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.
| Folder | Count | Share |
|---|---|---|
| inbox | 22 | 100.0% |
Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.
| ESP | Emails | Placement | Inbox % | Tabs % | Spam % |
|---|---|---|---|---|---|
| Klaviyo | 20 | 100.0% | 0.0% | 0.0% |
Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.
IP addresses bluebella.com has been observed sending from, and where their mail landed in Gmail.
| IP | Hostname | Obs | Placement | Reputation |
|---|---|---|---|---|
| 149.72.85.177 | o1405.shared.klaviyomail.com |
6 | 3 | Check → |
| 167.89.100.40 | o1355.shared.klaviyomail.com |
4 | — | Check → |
| 167.89.100.82 | o1304.shared.klaviyomail.com |
3 | 1 | Check → |
| 168.245.59.73 | o1402.shared.klaviyomail.com |
2 | — | Check → |
| 149.72.90.89 | o1407.shared.klaviyomail.com |
2 | — | Check → |
| 149.72.88.114 | o1406.shared.klaviyomail.com |
2 | 1 | Check → |
| 149.72.80.224 | o1404.shared.klaviyomail.com |
1 | — | Check → |
| 149.72.217.41 | o1377.shared.klaviyomail.com |
1 | — | Check → |
| 167.89.100.83 | o1305.shared.klaviyomail.com |
1 | — | Check → |
| 149.72.148.48 | o1412.shared.klaviyomail.com |
1 | 1 | Check → |
| Domain | ESPs detected | Delivery (7d) |
|---|---|---|
bluebella.com | Klaviyo 23 |