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Betterimpact

betterimpact.com
🏆Rank #28,537 🏷 SaaS 🇺🇸United States

Betterimpact uses HubSpot as their primary email service provider. They rank #28,537 in the Tranco list of most-popular domains. Their email authentication setup is good (score 80/100).

Marketing ESPHubSpot
Total observations5
Active days1
Avg per active day5.0
Last activity⏸ Slowing · 2 weeks ago
Cadenceone-off
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Email setup 80/100

Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.

Solid setup, room to improve
Most authentication signals are present. A couple of pieces would tighten things up.
80/100
SPF
pass
DKIM
pass
DMARC
pass (quarantine)
BIMI
none
Unsubscribe
one-click
SPF lookups 8/10
Authentication

DMARC reports sent to URIports. Policy p=quarantine means receivers actively block or quarantine spoofed mail.

SPF alignment: observed emails use a third-party return-path (bf02x.hubspotemail.net) — SPF passes there but doesn't align with betterimpact.com, so DMARC has to rely on DKIM alignment.

DKIM alignment: all 5 observed emails sign with a domain aligned with betterimpact.com (betterimpact.com). DKIM authenticates the visible From — supports DMARC directly.

Other ESPs detected

Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).

None — only the primary ESP(s) shown above

Confirmed senders

ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.

HubSpot ✓ confirmed

Other SPF authorizations

ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.

Mailgun Microsoft 365 SendGrid

Probed: betterimpact.com, bf02x.hubspotemail.net

Where emails landed (Gmail)

Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.

FolderCountShare
inbox 3 100.0%

Placement by ESP

Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.

ESP Emails Placement Inbox % Tabs % Spam %
HubSpot 3
100.0% 0.0% 0.0%

ESP activity over time

Jun 15 – Jun 15, 2026 · 1 day with sends

Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.

5 0 HubSpot: 5 (2026-06-15)506/15
HubSpot

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Sending IPs

IP addresses betterimpact.com has been observed sending from, and where their mail landed in Gmail.

IPHostnameObsReputation
158.247.18.230 bid46rc.bf02x.hubspotemail.net 5 Check →

Per-IP inbox / promotions / spam is being collected and will appear here as new emails are observed.

Sending domains

DomainESPs detectedDelivery (7d)
betterimpact.comHubSpot 5