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Arrows

arrows.to
🏆Rank #872,078 🏷 Marketing & Agencies 🇩🇪Germany ✓ Inbox 100% 📧14,000 subscribers

Arrows uses HubSpot for marketing email and Postmark for transactional/notifications. They rank #872,078 in the Tranco list of most-popular domains. Their email authentication setup is good (score 77/100). We've recorded 1 ESP change since first observing this brand.

Marketing ESPHubSpot
Transactional ESPPostmark
Total observations17
Active days9
Avg per active day1.9
Last activity📬 Active · 9 days ago
Cadence~weekly
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Email setup 77/100

Authentication signals observed in this brand's emails. SPF, DKIM and DMARC are the standard sender-authentication stack — see the DMARC policy below for whether spoofing is actually blocked or just monitored. One-click unsubscribe meets Google & Yahoo's bulk-sender requirements.

Solid setup, room to improve
Most authentication signals are present. A couple of pieces would tighten things up.
77/100
SPF
pass
DKIM
pass
DMARC
pass (reject)
BIMI
none
Unsubscribe
standard
SPF lookups 6/10

SPF / DKIM / DMARC above reflect the last 1 email we've observed. DMARC policy is read live from DNS.

Authentication

DMARC reports sent to Postmark DMARC. Policy p=reject means receivers actively block or quarantine spoofed mail.

SPF alignment: all 14 observed emails use a return-path aligned with arrows.to (pm-bounces.arrows.to). SPF authenticates the visible From — supports DMARC directly.

DKIM alignment: all 12 observed emails sign with a domain aligned with arrows.to (arrows.to). DKIM authenticates the visible From — supports DMARC directly.

Transport & deliverability

TLS: modern — 100% TLS 1.3 (across 7 sends).

Other ESPs detected

Brands often use multiple ESPs (e.g. one for marketing, another for transactional/notifications).

None — only the primary ESP(s) shown above

Confirmed senders

ESPs we've seen sending email for this brand. Green = confirmed by SPF, sender IP rDNS, or known infra pairing (label shows the source). Grey = observed but not yet confirmed by SPF or PTR.

HubSpot ✓ confirmed Postmark ✓ confirmed

Other SPF authorizations

ESPs this brand has authorized in their SPF record. We confirm them with a green ✓ only after seeing recurring use (3+ emails across 2+ days). Until then they stay here — either we haven't observed any email yet, or we've seen a handful but not enough to call them a regular sender for the brand.

Amazon SES Google Workspace SendGrid

Probed: arrows.to, pm-bounces.arrows.to

Where emails landed (Gmail)

Folder distribution across all emails from this brand observed in Gmail inboxes. High inbox % = good deliverability; spam appearances are the headline signal.

FolderCountShare
inbox 15 100.0%

Placement by ESP

Which ESP's emails are landing where. Sorted by spam % so problem senders surface first. Brands using one ESP for marketing and another for transactional often see very different placement profiles per ESP. Per-ESP folder data only started being captured recently — counts here may be smaller than the total above until backfill catches up.

ESP Emails Placement Inbox % Tabs % Spam %
Postmark 12
100.0% 0.0% 0.0%

ESP activity over time

May 5 – Jun 22, 2026 · 8 days with sends

Daily observations per ESP. Brands often run multiple ESPs concurrently — marketing on one, transactional on another — so this chart shows usage rather than switches.

5 0 HubSpot: 3 (2026-05-05)3Postmark: 1 (2026-05-13)1Postmark: 1 (2026-05-21)1Postmark: 1 (2026-05-26)1Postmark: 2 (2026-06-08)2Postmark: 3 (2026-06-15)3Postmark: 5 (2026-06-17)5Postmark: 1 (2026-06-22)105/0505/1005/1505/2005/2505/3006/0406/0906/1406/1906/22
Postmark HubSpot

Similar brands using HubSpot

Sending IPs

IP addresses arrows.to has been observed sending from, and where their mail landed in Gmail.

IPHostnameObsPlacementReputation
104.245.209.198 mta198a-ord.mtasv.net 6 1 Check →
50.31.205.220 mta220-ab1.mtasv.net 3 Check →
104.245.209.197 mta197a-ord.mtasv.net 2 Check →
104.245.209.196 mta196a-ord.mtasv.net 2 Check →
108.179.150.108 4f2ozi.transactional.hubspotemail.net 1 Check →
108.179.150.107 4f2ozh.transactional.hubspotemail.net 1 Check →
108.179.150.106 4f2ozg.transactional.hubspotemail.net 1 Check →
104.245.209.210 mta210a-ord.mtasv.net 1 Check →

Sending domains

DomainESPs detectedDelivery (7d)
arrows.toPostmark 14 HubSpot 3